Thierry Mugler
A*Men Stellar
A*Men Stellar: the new gourmand-cosmic detonation signed Mugler. The A*Men saga launches into the galaxy. Since 1996, A*Men has reinvented masculine gourmand character with a succession of ever bolder flankers. After the Pure Coffee, Pure Malt, Infrared and Ultimate declinations, Mugler presents in April 2025 A*Men Stellar, an Eau de Parfum that swaps the original coffee-patchouli signature for a creamy pistachio accord struck by sparks of bergamot and luminous lavandin. The idea? To offer the star-man icon an interstellar ascension, between gourmand pleasure and a metallic-woody facet evoking the hull of a spaceship.
- Brand
- Thierry Mugler
- Launch year
- 2025
- Perfumers
- Gender
- Men
- Olfactory family
- Woody
- Concentration
- Eau de Parfum
Where to buy
A duo of perfumers at the helm
A faithful artisan of the lineage, Jacques Huclier joins forces with Louise Turner (Givaudan) to compose this new chapter. Together, they imagine an Amber • Gourmand • Aromatic juice that shifts the A*Men spectrum toward a brighter energy: salted pistachio — still rare in masculine perfumery — confronts a burst of citrus and aromatics to create an ultra-modern cold-hot shock.
Fact sheet
Full name: A*Men Stellar – Eau de Parfum
House: Mugler (L'Oréal Luxe group)
Launch: 2025 (permanent collection)
Perfumers: Jacques Huclier & Louise Turner
Olfactory family: Amber • Gourmand • Aromatic
Key notes: Bergamot – Pistachio – Lavandin – Woody/amber accords – Coffee & Tonka
Concentration: Eau de Parfum (18% oils)
Sizes: 50 ml / 100 ml — refillable bottle
Positioning: Mix of futuristic gourmand character and technological masculinity
Inspiration & storytelling
Unleash the galactic glamour within you
Mugler describes A*Men Stellar as a luminous galactic pleasure: the pistachio-cream accord creates a gourmand orbit around a bergamot-lavender comet that pierces the darkness. The science-fiction imagery continues in the campaign, where an urban astronaut is seen pulling the pin on the black grenade and releasing a blue-green halo — a direct reference to the cobalt star embedded in the bottle.
Olfactory architecture summarized
• Lift-off: Bergamot & salted pistachio, a soft-tart collision.
• Orbital: Radiant lavandin, an aromatic breath that polarizes the spices.
• Landing: Amber woods, robust coffee, tonka and styrax — a long-haul signature.
Bottle: black soft-touch grenade & cobalt star
Equipped with the famous pin-and-rod, the grenade retains its matte black soft-touch coating but swaps the Infrared red star for an electric cobalt, a nod to the blue nebulae of the Milky Way. Refillable, the bottle fits within the house's eco-responsible commitment: glass lightened with 20% PCR, unscrewable internal parts and a Source Mugler refill station available in stores.
Target audience & moments of use
A*Men Stellar targets millennials keen on Chrome sneakers and techwear fashion: a man (or woman) who wants a signature gourmand fragrance that is not sweet, capable of shining at a clubbing night out as well as accompanying a dark-tech blazer at the office.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
Share your impressions
Create an account to keep your votes and find your notebook.
The advertising
Advertisement: #CosmicPulse, Mugler's galactic discharge
Directed by Baron & Baron, starring Alton Mason
Unveiled on April 10, 2025 in prime time on YouTube, the one-minute spot shows the model Alton Mason moving inside a holographic trompe-l'oeil vessel; each step triggers a wave of cobalt sparks symbolizing the bergamot-pistachio projection. At the climax, Mason pulls the pin on the black grenade: the star lights up, propelling a blue beam into the black space of the set, an olfactory metaphor for the metallic lavandin accord running through the composition.
Three narrative chapters — Lift-off / Orbit / Landing
• Lift-off: a macro shot of a neon bergamot splash, captured on a Phantom camera at 1000 fps — a nod to the fizzy freshness of the fragrance's top.
• Orbit: a circular tracking shot around a cloud of weightless pistachios forming the Stellar Δ 3 constellation; a volumetric effect achieved with cooled CO₂ flow.
• Landing: the hero lands on an incandescent metallic ground where coffee-amber embers embed themselves; the camera plunges into the lava, revealing the stylized A*Men logo.
Print visuals: the cobalt nebula signed Nick Knight
Blue star, black cosmos
The photographer captures the bottle under a dome of nitrogen mist; the soft-touch surface absorbs the light, while the star reflects an electric blue halo — a visual echo of the salted pistachio piercing the darkness.
Double-page spread Pistachio Galaxy
On the left: a fingernail covered in pistachio powder presses the pin, creating a green burst; on the right: a starry sky created through macro photography of Himalayan pink salt lit in cobalt.
Digital activation: AR filter & TikTok challenge
Starburst Instagram filter
The user's face is covered in a neon blue star, then the setting shifts into space; a tap triggers the appearance of the 3D grenade, which explodes into pistachio dust. In ten days: 68 M views, a 21% save rate.
#CosmicPulse challenge on TikTok
Influencers must throw a black object at the camera; the AR effect transforms it into a Stellar bottle before releasing a blue-green wave to the rhythm of a synthwave beat signed @DJPixel. By day 20: more than 140,000 videos and 110 M views.
DOOH campaign: the 3D grenade in Times Square
An anamorphic screen makes the grenade appear to burst out of the facade; the pin detaches, the star emits a luminous shock that splashes passersby with a green and blue digital mist. A QR code directs to the Shop-Now page and offers a cobalt phone case with any online purchase — the gift sells out within 72 hours.
Events & retail: the Stellar Dock pop-up
Cosmic immersion at Galeries Lafayette
An LED tunnel reproduces the transit of a meteor; visitors strike a pistachio-chrome gong to release a scented cloud. The average basket reaches +32% versus the Mugler 2024 pop-up average.
Source 2.0 station upgrade
Refilling is done via a carbon-fiber gun; a light-up counter displays the grams of CO₂ saved with each fill, aligning the retail experience with the house's sustainable commitment.
Key indicators (30 days post-launch)
• YouTube: 8.2 M views — CTR 2.4%.
• TikTok #CosmicPulse: engagement 9.1%.
• Instagram: +41% mentions of pistachio fragrance.
• Sephora sell-out Week 1: +27% vs A*Men Ultimate 2020.