Chanel reinterprets Chance Eau Tendre in an Eau de Parfum version. Is it not said that fortune favors the bold? In this respect, the house of Chanel has never hesitated to force destiny and pave its own way to success.
Chance Eau Tendre, when the wheel of fortune finds its way into the bottle of Chanel Chance Eau Tendre is the new fragrance from Chanel, expected for the 2019 season. Its fragrance is now wrapped in grapefruit and quince, while being enriched with a heart of exotic jasmine, further enhanced by rose and white musk. This juice reinvents one of Chanel's most celebrated perfumes: the iconic Chance from 2002, itself evocative of the life of Coco Chanel herself. While its formula is infinitely refined, Chance Eau Tendre seems to nestle into a rather simple bottle that favors restraint. But behind this appearance, what is really at stake in the symbols contained in the silhouette of Chance Eau Tendre?
A rounded bottle evoking fortune
Chance Eau Tendre is a perfume that echoes the life of Gabrielle Chanel. Indeed, the designer always believed in fortune. She even stated: chance is my soul. Surrounded by countless charms, Gabrielle Chanel never parted with her lucky tokens. Judging by her destiny, it must be said that fortune, too, believed in the designer's talent. And this is precisely what is evoked here through the round shape of the bottle. Chance Eau Tendre has a simple, understated silhouette. Its bottle is simply a circle carrying universal meaning. The circle is probably the most significant of all shapes. It evokes the wheel of fortune and infinity, as it has neither beginning nor end. Unlike the square, which was created by man, the circle is meant to feel more natural. It is a symbol of life and rebirth in many religious traditions. The round shape carries a universal association with eternity, perfection and divinity. This also explains the exchange of rings during a wedding, a symbol of lasting love. The celestial bodies themselves, such as the sun or the moon, are round in shape. Through such associations, Chance Eau Tendre speaks to all women in their broadest sense, regardless of where they live and the culture they come from. Whether in mandalas, yin and yang, the Mayan calendar, the Tibetan wheel or the shamanic drum, the circle is everywhere, and always carries a very positive connotation.
Pink, a symbol of absolute femininity
The other essential element in the visual of the Chance Eau Tendre perfume is its light pink hue. And indeed, what better color to evoke femininity? Once again, Chanel opted for a choice with universal appeal. Regardless of generation, pink remains associated with women and tenderness. Chance Eau Tendre thus conveys a sense of romance, delicacy and softness. It is a concentrate of happiness that also recalls the expression: seeing life through rose-colored glasses.
It should also be noted that, for added refinement, a few golden details have been added to the whole. Likewise, the faceted cube forming the cap of Chance Eau Tendre is a nod to the emerald that once inspired the shape of the cap of the iconic Chanel N°5.