Bleu de CHANEL Eau de Toilette

Chanel let twenty years pass without giving a men’s fragrance a name of its own. Bleu appeared in 2010, signed by Jacques Polge, in a fresh style the house had never taken on under a stand-alone brand.

The first major men’s fragrance since 2004

Women’s Wear Daily presented it in July 2010 as Chanel’s first major men’s fragrance since Allure Homme Sport, released in 2004, and the first stand-alone men’s brand since Égoïste in 1990. The house was aiming at a younger audience.

Jacques Polge, house perfumer since 1978

Polge has led creation at Chanel since 1978. Kevin, at Now Smell This, names him as the perfumer of Bleu; Jeanne Doré, at Auparfum, associates Christopher Sheldrake with him, whom neither the house nor the press credits. Olivier Polge, his son, is today Parfumeur Créateur of the house.

A line that has become fourfold

The 2010 eau de toilette was joined by an eau de parfum in 2014, also by Jacques Polge, a parfum in 2018 entrusted to Olivier Polge, and L’Exclusif. Chanel now counts four olfactory interpretations in the line.

What the house says about it

Chanel describes a fresh, luminous trail for an energetic, optimistic man, and the fragrance of a man who refuses uniformity. A shaving and skincare line, scented with the aromatic woody notes of the fragrance, completes it.