Beige

Comfortable, plush and floral, Beige, the new opus of Chanel's prestigious Les Exclusifs collection, carries us in its elegant sillage but close to the skin…

Beige, a tribute to Gabrielle Chanel's creative simplicity

Madame Chanel loved beige while the fashion of her main competitor, Paul Poiret, favored warm and oriental colors that were considered far more lively than this “dull” and drab beige. Be that as it may, Gabrielle Chanel made beige one of her signature colors, so much did the beauty of this skin tone, paired for instance with Coco's famous black, exude a neutrality that allowed for every stylistic audacity. Moreover, Beige, together with Rouge and Bleu, were also fragrances created in the 1930s to match a new Chanel collection.

Beige, born under Gabrielle Chanel, disappeared long ago; nevertheless, Jacques Polge would illustrate through his talent the lady's taste for this so natural, so luminous color by creating a composition also named Beige. One might have expected blond woods, caramel shades or gourmand milk confections with this fragrance bearing a rather mysterious, even not particularly commercial, name. No matter! Jacques Polge would once again create a surprise by offering a soft, honeyed Beige of exotic and sun-kissed flowers, as if to better illustrate the luminosity and sensuality of Gabrielle Chanel's color.
“I take refuge in beige because it is natural” Gabrielle Chanel used to say.

The sensual voluptuousness of Beige that melts into the skin like a spring breath

“Jacques Polge, the house's nose, has imagined an unexpected bouquet of white flowers full of sunshine, of a seaside light, without ever falling into caricatured exoticism.” Madame Le Figaro on the release of Beige by Chanel.

Thus, to immerse us in the shimmering halo of light so characteristic of beige, of Beige, Jacques Polge transports us, from the top notes, into the magnificence of exotic notes of ylang-ylang punctuated with a delicate hawthorn. At the heart, jasmine, so dear to the house of Chanel, joins heliotrope and lily to recreate, in contact with the top notes, the wonderfully spring-like accord of mimosa flowers. Finally, honey, musky notes and powdery notes blend with the floral accords to offer a smooth and sensual sillage, as if the spring of this Beige were slipping through every pore of the skin. “A wonderful blend of white petals and blond gold… In other words, a breath of Beige.” as the house of Chanel is fond of telling us…