Contre Moi

Contre Moi arrived on September 1, 2016, alongside six other eaux de parfum, in some two hundred Louis Vuitton stores. The trunk maker thus returned to a craft it had left behind after 1946: its first fragrances dated from the 1920s.

Jacques Cavallier Belletrud

The house hired Jacques Cavallier Belletrud in 2012, a perfumer from Grasse who had worked at Firmenich, where he signed L’Eau d’Issey. The collection took him four years of work, in the creative atelier Louis Vuitton opened in Grasse.

Seven travel emotions

The seven fragrances, all feminine, each tell of an emotion felt while traveling: the house speaks of a map of emotions. Contre Moi sits alongside Rose des Vents, Turbulences, Dans la Peau, Apogée, Matière Noire and Mille Feux, and evokes, in the house’s words, the fusion of two travelers.

An unexpected vanilla

The perfumer speaks of his lifelong fascination with vanilla and sets out to give it an unprecedented freshness. He lightens it with petals of orange blossom, rose and magnolia; a touch of bitter cocoa asserts, according to the house, the fragrance’s rebellious temperament.

Jacques Cavallier Belletrud describes it as an oriental without the heaviness or stickiness of classic orientals. He wanted it light, to set the flowers against the vanilla.