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Givenchy

Amarige

Amarige is the floral Dominique Ropion created for Givenchy in 1991, and its name is an anagram of “mariage,” the French word for marriage. Today the house describes it through three materials, gardenia, mimosa and precious woods, and links it to the shores of the Mediterranean. Its bottle, designed by Pierre Dinand, draws on the ruffled sleeves of a blouse created by Hubert de Givenchy.

Launch year
1991
Gender
Women
Olfactory family
Floral
Concentration
Eau de Toilette
EAN
3274872505773 (50 ml) · 3274872505797 (100 ml)

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Amarige

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Givenchy launched Amarige in 1991 and entrusted it to Dominique Ropion. The name is an anagram of the French word “mariage”: the house sees in it the symbol of a radiant femininity, full of happiness, joie de vivre and generosity.

Its current messaging has hardly changed: a feminine, airy, sublime fragrance whose soft notes evoke the shores of the Mediterranean and the simplicity of happy moments. Givenchy sells it today as an eau de toilette.

A fragrance that divides

Amarige ranks among the most powerful florals of its era and has divided opinion from the start. In 2015, Anne-Marie of Australian Perfume Junkies presented it as one of the most reviled fragrances on the counter, before openly coming to its defense.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Luca Turin and Tania Sanchez file it among the “killer” tuberoses without denying it an unforgettable character; Anne-Marie (Australian Perfume Junkies, 2015) and Portia (Perfume Posse, 2018) come to its defense.

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