Amarige

Great personalities such as Jacqueline Kennedy, the Duchess of Windsor and Princess Grace of Monaco became his loyal clients. It was, however, his encounter with Audrey Hepburn that inspired many of his designs. His first perfume, L'Interdit, was in fact dedicated to her. Its name, L'Interdit, comes from the fact that Audrey Hepburn did not want “her” perfume to be sold commercially. In 1991, Givenchy unveiled Amarige, a highly floral fragrance.

Amarige or Mariage?

If the name of this perfume, Amarige, seems at the very least strange, it was not chosen at random. In fact, Amarige is an anagram of the word mariage (marriage). Amarige is therefore unquestionably the fragrance of love, of marriage and of happiness, an ultra-romantic composition. Amarige reflects the union between two people in love, the happiness of being a couple, the magic of love. The Amarige woman is joyful, full of life, elegant and seductive. She is without question a radiant woman, and one is easily carried along by her joie de vivre. Amarige is not only the essence of marriage but also of love with a capital L, true love, beautiful love, sincere love. In the image of this woman glowing with happiness, the Amarige composition is a floral bouquet radiating beauty, gaiety and sensuality.

It was the perfumer Dominique Ropion who was tasked with creating the fragrance of love. Built around union and purity, the composition is a blend of white and yellow flowers... love and sunshine. Amarige opens on an accord of flowers, violet flower and orange blossom. To this are added a few fruity notes of peach and plum. The very feminine heart, luminous beyond compare, is composed of mimosa, gardenia, tuberose, neroli, jasmine and ylang-ylang. The base is sensual and enveloping thanks to the presence of vanilla, white musks, sandalwood and cashmeran. Bright and elegant, the bottle mirrors the composition. It embodies an aura of light, and all its feminine grace seems to radiate from the bottle. The opaque white cap sits atop the juice.

As with all of Givenchy's feminine fragrances, one finds refinement, beauty and elegance. Amarige, an anagram of the word mariage, is the essence of the happiness of being a couple, of love and therefore of marriage. Its floral fragrance is particularly feminine and delightful. Elegant and luminous, the Amarige woman is at the heart of romance. If Amarige were a song, it would most likely be L'Hymne à l'Amour by Édith Piaf.