Amarige
Amarige is the floral Dominique Ropion created for Givenchy in 1991, and its name is an anagram of “mariage,” the French word for marriage. Today the house describes it through three materials, gardenia, mimosa and precious woods, and links it to the shores of the Mediterranean. Its bottle, designed by Pierre Dinand, draws on the ruffled sleeves of a blouse created by Hubert de Givenchy.
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Givenchy launched Amarige in 1991 and entrusted it to Dominique Ropion. The name is an anagram of the French word “mariage”: the house sees in it the symbol of a radiant femininity, full of happiness, joie de vivre and generosity.
Its current messaging has hardly changed: a feminine, airy, sublime fragrance whose soft notes evoke the shores of the Mediterranean and the simplicity of happy moments. Givenchy sells it today as an eau de toilette.
A fragrance that divides
Amarige ranks among the most powerful florals of its era and has divided opinion from the start. In 2015, Anne-Marie of Australian Perfume Junkies presented it as one of the most reviled fragrances on the counter, before openly coming to its defense.
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