Givenchy
Irresistible Givenchy
Irresistible, Givenchy's new, very fruity fragrance Feminine perfumery is a vast universe within which numerous new releases very frequently emerge. Now, at Givenchy, 2020 promises to be a particularly notable year.
Where to buy
Gone are the previous Very Irrésistible or Live Irrésistible. This time, Givenchy opts for simplicity and decides to name its new fragrance Irresistible. This crisp name gets straight to the point, exactly like the woman it embodies. Irresistible by Givenchy comes in a brand-new bottle, ventures a rich, multifaceted composition and comes with a new face for the campaign. So, what about all these new features? Here is everything!
The softness of a soft pink bottle signed Givenchy
Let us start with the bottle of this new fragrance. Irresistible by Givenchy comes in a bottle in a pale pink shade, far less flashy than before. Here, it is unmistakably a matter of softness and poetry. Likewise, Givenchy abandons its elongated bottle in favor of a more cubic shape, whose edges have been rounded and softened. Its glass, for its part, appears almost quilted, evoking in passing the beauty of a makeup powder compact. Irresistible is also topped with a chrome, shimmering cap in a rose gold shade. The whole is available in three different sizes: 35, 50 or 80 ml.
The floral and contrasted personality of the Irresistible feminine fragrance by Givenchy
Irresistible by Givenchy brings together two opposite yet complementary accords. On one side, rose appears very feminine, romantic and lush. On the other, a note of blond wood adds more depth and character to this composition. To this are also added fruity and animalic top notes, blending pear and ambrette, a bold and immediately recognizable duo. The base notes of Irresistible, for their part, reveal an elegant powdery touch of iris, paired with Virginia cedar. Finally, musk perfects the whole with its animalic character.
Fran Summers, Givenchy's new face
Finally, to complete this olfactory story, Givenchy decided to call on a new face for the campaign. This time, it is British model Fran Summers who joins the prestigious circle of Givenchy women. At barely 20 years old, Fran Summers is considered one of the rising stars of modeling. As proof, she is among the 10 models who walked the most runway shows in 2019, with more than 70 shows to her credit for the biggest luxury brands. Yet Fran Summers remains down to earth, not hesitating to share pictures of herself pulling faces or dressed up on social media. After all, as this fragrance suggests, women have all sorts of ways of being irresistible! Although very alluring, Fran Summers is a perfect example of this, shining just as much for her natural elegance as for her charisma, her humor and her nonchalance.
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The advertising
Year after year, the house of Givenchy continues to highlight the femininity and natural poetry of women. This time, in 2020, the moment calls for letting go and freedom. Givenchy presents its new fragrance named Irresistible. Created by three renowned perfumers, it gives off a sillage that is at once floral, sensual and fruity. Presented in a small, pale pink bottle resembling a piece of jewelry, Irresistible already comes with an advertisement featuring one of the most sought-after models of the moment: Fran Summers. So, how about following the lovely young woman through her daily life?
An irresistibly dance-filled advertisement for Givenchy
The advertisement for the Irresistible fragrance is rich with infectious optimism. It begins with a shot of Fran Summers from behind, leaving the stage to the audience's applause. Then, letting her hair down and smiling broadly, the young woman slips backstage to join a troupe of Parisian dancers in the middle of rehearsal. There, the troupe has fun, exchanging dance steps or racing across the top of a grand piano. Fran Summers's smile seems literally contagious. The day ends with a very festive evening, and the advertisement closes at dawn, at the Trocadéro. There, Fran Summers appears wearing a long red evening gown, facing the Eiffel Tower. The whole unfolds to the sound of a particularly upbeat song: I Follow Rivers by Lykke Li.
Fran Summers, Givenchy's new face
For this fragrance, Givenchy set its sights on Fran Summers, one of the most sought-after models of the moment. At the very start of her career, and barely 20 years old, this British model is among the 10 top models who walked the most runway shows in 2019. Fendi, Moschino, Burberry, Dior, Louis Vuitton, Valentino... All the biggest luxury brands are vying for her. As proof, Fran Summers nonetheless racked up 70 shows over the past year! A genuine record! In this relentless race across the runways, Fran Summers keeps making headlines, notably on social media. Her Instagram account is followed by 70,000 followers, which already promises to propel Givenchy's #IrresistibleYou hashtag into the spotlight!
As a reminder, Irresistible by Givenchy comes in a small, jewel-like bottle, in a pale pink shade. Very feminine, it holds a fruity, floral and woody composition, created by a prestigious trio of perfumers, namely Fanny Bal, Dominique Ropion and Anne Flipo. Together, they imagined a fragrance synonymous with authenticity and freedom. More than ever, the woman who wears this fragrance is invited to let go.