Amarige

Since its beginnings in perfumery in the 1960s, the house of Givenchy has offered women precious and delicate flower bouquets with surprising, sparkling personalities. In the 1990s, when the trend no longer really lent itself to this, Dominique Ropion kept the tradition of Givenchy flower bouquets alive with an Amarige that is at once delightfully classic and boldly modern and fruity.

Amarige, Dominique Ropion's ode to happiness for Givenchy

For the house of Givenchy, and for Hubert de Givenchy in particular, women never ceased to be a source of inspiration, both for the haute couture collections and for the perfumes. Indeed, from the very first Givenchy feminine fragrances, such as Le Dé or L'Interdit, flowers were the stars of the compositions, intertwined with lovely woody or sweeter facets.

Floral notes could thus be said to be the hallmark of Givenchy's feminine fragrances. Dominique Ropion contributed fully to these perfumed flower bouquets, first with the lovely chypre Ysatis in 1984, then with the radiant Amarige in 1991. In fact, the Givenchy name proved to be something of a lucky charm for the perfumer, who became known for his vividly colorful jasmine composition for Ysatis.

In any case, Dominique Ropion knew how to reimagine flowers for Amarige just as well as he had for Ysatis. But, as a sign of changing times, Amarige would no longer be a lovely chypre but rather a gourmand floral intended to embody feminine luminosity par excellence.

Feminine. Airy. Sublime. Amarige embodies the very essence of femininity with sweet, soft notes that are absolutely radiant. Givenchy on Amarige.

Flowers, fruits and woods for an Amarige with heightened femininity

By 1991, Dominique Ropion had already worked on a great many perfumed compositions and his reputation was already well established. Yet Amarige would give the perfumer the chance to highlight a rather recent style of perfumery that combines classic scents with synthetic accords derived from chemistry. This is what made Amarige a fragrance that would wonderfully blend Givenchy's prestigious past with Dominique Ropion's bold avant-garde style.

Thus Amarige opens on notes of peach and plum that echo the blackcurrant note in the heart. These fruity notes, still rare in perfumes of the 1990s before the release of Angel, would mark the greatest novelty brought by this fabulous Amarige. But all of Dominique Ropion's talent lay in his ability to pair these unprecedented notes with opulent yet far more classic flowers such as orange blossom, tuberose, rose, jasmine and neroli. Finally, amber woods, vanilla, sandalwood and white musks wrapped Amarige in a veil of such feminine sensuality.

Radiant and spontaneous, the Amarige woman has a charming smile that reflects her zest for life. Givenchy on Amarige.