Chloé
Chloé L'Eau de Parfum Intense
Chloé takes its signature rose to its most intense degree. A juicy raspberry opens the composition, the rose unfolds there in full amplitude, then come ambrox, cashmeran and cedar. A vegan and refillable eau de parfum, signed Michel and Romain Almairac.
- Brand
- Chloé
- Launch year
- 2024
- Perfumers
- Michel Almairac
- Romain Almairac
- Gender
- Women
- Olfactory family
- Floral
- Concentration
- Eau de Parfum Intense
Where to buy
Chloé L'Eau de Parfum Intense reinterprets the house's signature flower in its most powerful version. The house links the fragrance to the free femininity embodied by Gaby Aghion, its founder.
The composition opens on notes of juicy raspberry that underscore the sensuality of the rose. It then unfolds in all its complexity, before a bouquet of warm, amber woods: ambrox for the musky facet, cashmeran for its roundness, cedar for the woody character.
Composed by perfumer Michel Almairac and his son Romain, the eau de parfum is vegan and refillable. It reuses the house's pleated bottle, tied with a garnet ribbon.
Olfactory pyramid
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The advertising
“We are Chloé”, four women
“We are Chloé” campaign: film by Neels Castillon with Arizona Muse, Amrit, He Cong and Malika Louback, visuals by Zoë Ghertner, September 2024.
The launch campaign is titled “We are Chloé” and is run by the agency French Circus, founded by Clarisse Armandy. The film is directed by Neels Castillon, produced by Psycho, and features Arizona Muse, Amrit, He Cong and Malika Louback amid lush nature. The soundtrack features the track “Seeds” performed by Camille.
The visuals, published in September 2024, are photographed by Zoë Ghertner, with hair by Tamara McNaughton and makeup by Christine Corbel, around the same quartet of models. The launch is accompanied by an immersive event in Paris on September 18, 2024.
The signature line had previously been embodied by Chloë Sevigny, Clémence Poésy and Anja Rubik in 2008, then by Dree Hemingway, Camille Rowe and Haley Bennett, whose appointment was announced in 2017.