Sì Passione Red Bloom

Giorgio Armani launched Sì Passione Red Bloom in early 2026, as a duo with Sì Nude Bloom. The fragrance belongs both to the Sì line, launched in 2013, and to its Passione branch, born in 2017, whose red it takes up.

The vivid face of the duo

The house presents the two Bloom fragrances as the contrasting identities of the floral world. Red Bloom is the vivid face: the house sees in it a radiant, determined femininity, carried by the pairing of a raspberry accord, an elegant iris and a woody vanilla.

Within the Passione branch

Red Bloom joins Sì Passione, its intense version and Sì Passione Red Musk; the house classifies the latter, like Red Bloom, among its floral amber fruity fragrances. It comes in 50 and 100 ml; in France, it is offered as a limited edition, like Nude Bloom.