Chrome United
While the Chrome fragrance was launched in 1996 and quickly established itself as a true legend of perfumery, it was succeeded in 2013 by the new Chrome United. This one is an ode to life and love. It places more emphasis than ever on the feelings uniting two people.

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Chrome United is a fragrance of attachment woven with freshness and vitality. It is designed with generosity and authenticity, as if to give the one who wears it the strength to face each day with a gaze full of joie de vivre.
The generosity of the Chrome United fragrance
Loris Azzaro considered that he had lived a dream life: I was fortunate enough to have a job that entertained me and that allowed me to make wonderful encounters… It is a great happiness and an extraordinary enrichment… I love life because I love people; sincerely. That is what loving life means, having very solid, very deep bonds with people. It is precisely from this richness of exchanges that the house of Azzaro drew inspiration to create its Chrome United fragrance. Moreover, it is not without reason that it carries the term United in its name, meaning unity, union. Thus, Chrome United is a tribute to Loris Azzaro's profound sense of friendship. It is designed for a man who loves sharing above all else. It encourages the forging of bonds, as if to better fulfill oneself. While Chrome mainly highlights the importance of family ties, Chrome United goes even further by emphasizing friendship. Whether it concerns childhood friends, lifelong companions, or friends of a day… It does not matter! These exchanges are all signs of generosity, all pleasure to be shared with trust and loyalty.
The fresh masculinity imagined by Azzaro
But then, how to symbolize this leitmotif in the form of a fragrance? This is precisely the task entrusted to perfumer Richard Ibanez. He chose to imagine a juice similar to an outing among friends by the sea. Thus, Chrome United contains fresh, salty sea spray, resting on a masculine, woody layer. Chrome United opens with a fresh, spicy alliance of Bergamot, Coriander, and Sichuan pepper. Then, continuing with Asian ingredients, Azzaro added Black tea from Ceylon to its composition. Here, it releases a smoky warmth combined with the more green and powdery facet of Violet leaf. Finally, it ultimately lets its masculinity burst forth in the base. Nevertheless, it is crafted with softness. It reveals itself through a subtle alliance of Cedarwood and White musk. Naturally, to design the bottle for this fragrance, Azzaro drew strong inspiration from that of Chrome. This one, however, displays more elongated proportions than before. It is also more massive and heavier than previously. Finally, its juice is tinted a deeper blue, while the electric blue stem of its spray nozzle stands out in contrast against the transparent glass.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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