Jean Paul Gaultier
Le Beau
Jean Paul Gaultier presents its masculine fragrance Le Beau. Jean-Paul Gaultier is one of the most celebrated perfumers in the world. He has an extensive catalog of different fragrances to his name.
- Brand
- Jean Paul Gaultier
- Launch year
- 2019
- Perfumers
- Gender
- Men
- Olfactory family
- Woody
- Secondary family
- Aromatic
- Concentration
- Eau de Toilette
Where to buy
Nevertheless, if there had to be only one to become the house's icon, it would undoubtedly be Le Mâle, created in 1995. Presented in a torso-shaped bottle and wearing a sailor shirt, it fits the designer's philosophy better than any other creation. Its renown is absolutely immense and Le Mâle remains to this day one of the greatest men's fragrances on the planet. To keep the myth alive, it reinvents itself very frequently. Today again, one of its descendants appears. Focus on Le Beau by Jean-Paul Gaultier, a new fragrance from 2019.
Le Beau treats itself to a new, highly athletic bottle
Le Beau by Jean-Paul Gaultier draws inspiration from the designer's very first glass torso, while transforming it. In reality, it is even closer to Le Mâle Essence de Parfum from 2016. Jean-Paul Gaultier's signature sailor shirt has disappeared, giving way to a body that is more square and muscular than before. These muscles are much more defined and the edges of this bottle are much more pronounced. Jean-Paul Gaultier's glass man seems to have focused on bodybuilding. His shoulders are broad and robust. His waist is perfectly defined. His pectorals, meanwhile, are beautifully sculpted. Its blue color has also been replaced by a darker, more mysterious glass. The result of this new visual is absolutely magnetic and captivating! In addition, a few extra details also make their appearance. A vine leaf is boldly placed to conceal Le Beau by Jean-Paul Gaultier's masculine attributes. Its gold coloring is both flashy and refined, perfectly matched to that of its spray cap. As usual, the whole is presented, with boldness, in packaging shaped like a tin can, in a green color matched to that of its bottle.
Le Beau, Jean-Paul Gaultier's new sensual and elegant man
Le Beau by Jean-Paul Gaultier owes its existence to Quentin Bisch, a perfumer who has already worked several times for the designer. Here, he decided to focus on contrasts, while choosing three main ingredients to build his formula. First, Le Beau by Jean-Paul Gaultier relies on freshness. It releases a fresh, zesty breath of bergamot, a Mediterranean fruit resulting from the crossing of bitter orange and lemon. Then, its heart becomes spicier and warmer through contact with tonka bean. Rich and subtle, this raw material lends unrivaled refinement to the fragrance Le Beau. It becomes, in turn, animalic, smoky or powdery. Finally, this composition ends with a masculine, exotic touch of coconut wood. The whole of this fragrance goes straight to the essential, while inviting intimacy and closeness. More than ever, Jean-Paul Gaultier's man is laid bare. He reveals himself in his fullest authenticity.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
In 2019, Jean-Paul Gaultier gave birth to a new olfactory couple, directly inspired by its emblematic fragrances: Le Mâle and Classique. On the men's side, its new juice is named Le Beau. Still presented in a glass torso with an athletic silhouette, it proves more modern and exotic than before. Its dream physique and its new defined musculature are utterly irresistible. Its scent of coconut, bergamot, and tonka bean, meanwhile, projects us to an exquisite elsewhere, like a Garden of Eden given a new exotic hue. What's more, to complete the whole, Jean-Paul Gaultier also paired the launch of this fragrance with a brand-new advertisement. Named The Factory, this campaign transports us to the heart of the Jean-Paul Gaultier factory.
Behind the scenes at the Jean-Paul Gaultier factory
For the very first time in one of its advertisements, Jean-Paul Gaultier decided to reveal the inside of its factory, and the behind-the-scenes making of its two cult fragrances. Here, the women are simply dressed in a bustier and walk on the factory's imposing machinery. Perched on high-heeled pumps, they prove tempting and do not hesitate to whistle at the muscular sailors of this fantastic workshop. The young men, meanwhile, are placed in boats and seem literally absorbed by the beauty of the young women in question. It is in this enchanting place that Jean-Paul Gaultier's fragrances are made. These are then placed on conveyor belts by articulated hands moving at full speed. At the end of the advertisement, a young blonde woman, completely nude and covered in flowers, reveals herself in a sort of Garden of Eden. Likewise, a man in Adam's attire lounges among leaves, cushions, and flowers. Le Beau by Jean-Paul Gaultier then becomes a true forbidden fruit. It is thus that the two bottles of La Belle and Le Beau appear.
The famous music of Le Beau's advertisement
While the final visual of this advertisement is truly original, the background music, meanwhile, is already very widely known to the public. Indeed, it has been used for several years in Jean-Paul Gaultier's advertising campaigns. More specifically, it is a reorchestration by Alexandre Geindre of the famous Acte I, Scène 1: Casta Diva from the opera Norma, written by Vincenzo Bellini.
A film directed by the collective Dvein and photographer Miles Aldridge
To produce this television campaign, Jean-Paul Gaultier called on the studio Dvein, made up of several directors based in Barcelona. Here, the whole was directed by Teo Guillem and Carlos Pardo, a duo renowned for their many television animations as well as their artistic clips for cinema. On the photography side, meanwhile, the press campaign was photographed by Miles Aldridge. The whole was also widely shared on social media, alongside a 360° film, to the delight of virtual reality enthusiasts.