Voce Viva by Valentino, a radiant floral bouquet In September 2020, the Italian house Valentino celebrates the arrival of a new feminine fragrance named Voce Viva. Embodying much more than a simple scent, it is envisioned as a voice, ideally designed to spread a message across the world and touch the hearts of women.
In 2020, the Italian brand Valentino gives birth to a new feminine fragrance. Highly anticipated, it is an ode to femininity embodied by one of Hollywood's most famous faces, that of star Lady Gaga. Presented in a bottle with a highly couture aura, the fragrance Voce Viva shines through its golden color, its numerous details and its touches of red. On screen, the choice of such an ambassador has already generated much discussion. So, does its composition live up to all its promises? Voce Viva by Valentino owes its existence to perfumers Honorine Blanc and Amandine Clerc Marie. Let's break down together the various raw materials that make up its composition.
Voce Viva, refreshing and incisive top notes
Like Lady Gaga herself, Voce Viva is not lacking in spirit or boldness. This is felt from the very first discovery of its top notes. Voce Viva opens on a zesty citrus duo. It notably contains Italian bergamot. The fruit of a cross between the bitter orange tree and the orange tree, it is a lively and sparkling raw material. It is softened by a juicier, sweeter mandarin. It should also be noted that these two elements immediately immerse us in a very Mediterranean setting. After all, the Valentino house can never do without its Sicilian evocations for very long… To this is also added a peppery touch coming from ginger. Thoroughly aphrodisiac, this element gives a more seductive reach to this fragrance.
Voce Viva blooms in a floral heart
Then, since femininity is the theme here, Voce Viva is built around a generous bouquet of white flowers. Radiating with light, it seems to hold within it the freshness of morning dew, while letting its petals bloom generously. Orange blossom in turn evokes the Mediterranean setting, while blending with golden gardenia.
The warmer depth of Voce Viva by Valentino
Then, because the woman who wears Voce Viva is also a seductress, this composition ends with a voluptuous and sensual accord, as enveloping as it is surprising. Here, the Valentino house dares to use an unprecedented ingredient: crystal moss. This gives greater depth to this juice, offering the impression of being immersed in the heart of an undergrowth. Sandalwood and tonka bean reinforce the roundness of this feminine fragrance. The whole is warmed by a vanilla infusion, blended with a more animalic musk base.
Like the face of the campaign Lady Gaga, Voce Viva knows how to be elegant as well as exuberant. It does not hesitate to surprise while always preserving a certain degree of refinement. With this fragrance, Valentino undeniably dares every extravagance. The result is a voluptuous and feminine fragrance, establishing a parallel between the sound of the voice and fragrance, two personal and intimate elements, leaving an indelible mark in collective memory.