Voce Viva by Valentino, a radiant floral bouquet In September 2020, the Italian house Valentino celebrates the arrival of a new feminine fragrance named Voce Viva. Embodying much more than a simple scent, it is envisioned as a voice, ideally designed to spread a message across the world and touch the hearts of women.
In 2020, the Valentino house decides to make a bold statement and announces the release of a feminine fragrance embodied on screen by one of the world's biggest stars: the queen of pop Lady Gaga! Named Voce Viva, this juice draws a parallel between the power of the voice and the universal reach of a fragrance. On a purely olfactory level, this translates into a floral and warm scent. But what about its bottle? Let's take a closer look at it.
The omnipresence of the golden color
Presented in a glass cube-shaped bottle, Voce Viva surprises with its contrasts. Indeed, its base is rather cubic, while its cap dares more rounded shapes. Yet a perfect harmony emerges from this whole… But this is not the most striking element of this visual. If there were only one element to embody the new feminine fragrance Voce Viva by Valentino, it would undeniably be its golden color. Indeed, it radiates from every side. Of course, this shimmering hue was not chosen at random. After all, what better material than gold to arouse every desire? Regardless of generations and cultures, gold never ceases to fascinate men and women. Here, it gives Voce Viva a shimmering light. From then on, this bottle calls out to the hand and awakens temptation.
Voce Viva, a highly couture fragrance, filled with rockstuds
With Voce Viva, the design of this bottle seems to have been thought out down to the smallest detail. Indeed, its bottle does not take the shape of a classic cube. Each of its side panels traces a V, embedded with transparency in the middle of its golden juice. Of course, this particular shape was not chosen at random. Here, it evokes the Italian house's iconic rockstuds, that is, small pyramids widely present across Valentino's creations. Likewise, the rockstuds are traced into the panels, but are also present on the neck of this bottle as well as on its cap. It should also be noted that this V shape traces the silhouette of a woman's body when this bottle is viewed from the front. This only gives this visual a more sensual side.
Red, another emblematic Valentino hue
Finally, while gold dominates the bottle itself, red is very present on this fragrance's cardboard packaging. Likewise, it appears on the Valentino name as well as on the neck of this bottle. It must be said that this is one of the brand's most emblematic hues. Synonymous with passion, danger and the forbidden, the red of Voce Viva also embodies romanticism and sensuality. Avant-garde, it offers itself a new perspective here. Born of a radical innovation, the Voce Viva bottle by Valentino plays between provocation and elegance.