Voce Viva by Valentino, a radiant floral bouquet In September 2020, the Italian house Valentino celebrates the arrival of a new feminine fragrance named Voce Viva. Embodying much more than a simple scent, it is envisioned as a voice, ideally designed to spread a message across the world and touch the hearts of women.
In September 2020, the Italian brand Valentino creates the story of a new fragrance for women, crafted as a powerful voice. The idea is striking but the result seems just as captivating as the brand's new face of the campaign: the queen of pop Lady Gaga. So, with such an ambassador, does this new feminine fragrance truly live up to expectations? What does the first fragrance embodied by this Hollywood star hold in store? Here is our review of Voce Viva by Valentino.
Olfastory’s review
Voce Viva, a floral bouquet as intoxicating as it is surprising
Like many feminine fragrances, Voce Viva relies on floral ingredients to heighten its romanticism and sensuality. However, do not think that the Italian house Valentino settles for simplicity. In reality, this floral bouquet leads us here into a world where sensitivity, spirituality and delicacy reign. It is also charged with boldness and extravagance. Here, Voce Viva contains an unprecedented ingredient: crystal moss. This finds its way into the sillage and gives it a warmer, more vanilla-laden depth. Its opening, however, is meant to be very refreshing, combining Calabrian bergamot with a juicier, sweeter mandarin. This citrus offers an exceptional contrast to Voce Viva, while recalling Valentino's Italian origins. The flowers used here are gardenia and orange blossom. Once again, the mood is very Mediterranean. Valentino's voice seems, more than ever, to champion la Dolce Vita…
A highly detailed bottle, with a couture spirit
If the formula of Voce Viva brilliantly reclaims the brand's emblematic codes while proving highly innovative, the same is true of its bottle. Here again, numerous details symbolizing Valentino are present. Yet Voce Viva displays a very innovative style. This bottle is crafted with numerous details. Its thick glass cube traces two V shapes into its side panels, recalling Valentino's iconic rockstuds. Moreover, these are also present on its neck and its cap. They only amplify the couture and elegant side of this bottle. Finally, since red is the color inseparable from Valentino, it is also present on this bottle. Powerful and bold, it also proves romantic and delicate. Undeniably, Valentino calibrates every element with precision to give this fragrance a perfect balance.
Lady Gaga, a prime ambassador for the Valentino brand
Finally, how can one speak of this fragrance without mentioning its face of the campaign? With Lady Gaga, the Valentino brand secures one of the best ambassadors on the planet. It should be noted, however, that the actress and singer was not chosen at random. Since the point is to unite the power of fragrance with that of the sound of the voice, Lady Gaga stood out as an obvious choice. An icon of an uninhibited generation, she is the perfect embodiment of this juice's boldness, while always knowing how to remain fascinating. A symbol of freedom of expression, she leaves no one indifferent and often leaves an unforgettable memory… This is precisely what one wishes for Valentino's new fragrance Voce Viva!