Trésor in Love

The beautiful Trésor was born in 1990 from the talent of rose specialist Sophia Grosjman for the venerable house of Lancôme. Its fruity-floral accords quickly earned it the status of the house's bestseller, a bestseller that seemed unshakeable despite the passing years. Yet two perfumers with some of the most celebrated noses in the world dared to challenge the beautiful powdery fragrance in 2010, to bring it into a new era, a new love story that would be called Trésor in Love.

Trésor in Love, or the first reinterpretation of the Lancôme legend by Dominique Ropion and Véronique Nyberg

The blend of fruity-gourmand modernity and floral-powdery classicism made Trésor, released in 1990, one of the best-selling perfumes in France and around the world. Yet Trésor does not ride the trend of opulent fragrances so fashionable in the 1980s, except in its sillage. On the contrary, Trésor is a blend of woody strength and rosy fragility, in the image of the woman of the 1990s. A rose that is both classic and modern, rendered to perfection by Sophia Grosjman, who signs one of her greatest successes with Trésor.

How does one challenge this giant of perfumery without distorting it? How does one modernize the formula of this beloved rose without losing the magic of its grace? These were among the many questions faced by Dominique Ropion and Véronique Nyberg, both entrusted with creating what would become Trésor in Love, the perfumed heir of the Trésor of the 1990s.

But the two perfumers have talent to spare and hold deep respect for the work previously done by their colleague on Trésor. So with Trésor in Love, they did not seek to change the accords but rather to rebalance them with very contemporary fruity notes, in full respect of the beauty of the original Trésor.

An eternal rose and fruity accords for a Trésor in Love more contemporary than ever

Perfumer Véronique Nyberg does not hesitate to declare her love for this Trésor in Love, which she loves almost as much as its predecessor: iconic fragrances? There are several, those our grandmothers introduced us to, like Shalimar by Guerlain, and those I had the chance to work on, like Trésor by Lancôme, in order to create Trésor in Love in 2010. There is extraordinary depth in these fragrances. Véronique Nyberg for Stiletto.

And it must be said that the precious Trésor in Love does everything to seduce from its very fresh top notes, which play with citrus notes as well as piquant pink pepper and pepper. At the heart, the delicate and luxurious flowers of jasmine, rose and violet play on the love of their creator Dominique Ropion, casting a spell of floral wind created by their perfumed forebear. Of course, the touch of peach remains at the center of all attention. Finally, musk and cedar form a powerful sillage that envelops in a halo of dazzling, tender light.