Paradigme is the masculine fragrance Prada draws from Paradoxe in 2025. Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville compose it in reverse: the house announces the base first — Peru balsam, benzoin, guaiac wood — before a heart of double geranium and a top of Calabrian bergamot heightened with musk.
Architectural silhouette with rounded edges, tilted Prada triangle, lacquer gradient from black to green, Saffiano-style box and 150 ml refill.
The silhouette is architectural, its edges rounded, and it bears the tilted Prada triangle, treated as a tactile detail. The glass is lacquered in a gradient, from black to green, a color the house links to its identity. The outer box is engraved to evoke the crosshatch of Saffiano leather and bears a silver logo.
The bottle is refillable. Prada quantifies the savings made possible by a 150 ml refill, compared with three new 50 ml bottles: 65% less glass, 75% less plastic and 100% less metal. The sizes offered range from 10 ml to 100 ml, in addition to the 150 ml refill.
A promotional text picked up by a retailer links the design to the Prada fragrance archives, reinterpreted through a contemporary lens, with the beveled edge of the inverted triangle forming the tactile detail. Fragrantica, for its part, presents the bottle as inspired by the house's triangle, as a counterpart to that of Paradoxe. The name of the bottle's designer and its place of production are not documented.