Bottle

Paradigme Eau de Parfum

Published September 16, 2026 · Updated September 28, 2026

Paradigme is the men’s fragrance Prada launched in 2025 as a counterpart to Paradoxe. Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville built it in reverse, from base to top: an ambery foundation of Peru balsam, benzoin, and guaiac wood, a heart of Bourbon geranium with rosy facets, and a top of Calabrian bergamot and airy musks.

An architectural silhouette with rounded edges, a tilted Prada triangle, black-to-green gradient lacquer, a Saffiano-style box, and a 150 ml refill.

The Paradigme bottle has an architectural silhouette softened by rounded edges. It bears the tilted Prada triangle, treated as a tactile relief, and its glass is lacquered in a gradient from black to green, a color the house ties to its identity.

The box is etched to evoke the cross-hatching of Saffiano leather, the brand’s signature, and bears a silver Prada logo. The house says it wanted to play on the contrast between smooth and tactile to make it a modern object.

The bottle is refillable. Prada quantifies the savings of a 150 ml refill compared with three new 50 ml bottles: 65% less glass, 75% less plastic, and 100% less metal. The fragrance comes in sizes from 10 to 100 ml.