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Calvin Klein

Eternity

Calvin Klein launched Eternity in August 1988, three years after Obsession. Sophia Grojsman, of IFF, composed its white floral bouquet, heightened with spicy, woody and green notes, which the house links to a wedding band engraved “Eternity” given by Calvin Klein to his wife. Christy Turlington, photographed by Bruce Weber, was its first face.

Launch year
1988
Gender
Women
Olfactory family
Floral
Concentration
Eau de Parfum
EAN
0088300601387 (30 ml) · 0088300601301 (50 ml) · 0088300601400 (100 ml)
Eternity

Where to buy

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Calvin Klein put Eternity on sale in August 1988. After the overt sensuality of Obsession, the house wanted a romantic fragrance, turned toward the couple and the family; WWD reports a launch budget of 18 million dollars and 35 million in sales in the first year.

The name comes from a diamond wedding band engraved “Eternity” on the inside, the one the Duke of Windsor had given to Wallis Simpson. Calvin Klein bought it at auction for his wife, and wanted to offer this symbol of eternal love to the women who would wear the fragrance.

Sophia Grojsman at IFF

Sophia Grojsman, a perfumer at IFF, signed the formula. She also created Trésor for Lancôme and Paris for Yves Saint Laurent, two fragrances dominated by the rose, her favorite flower according to Elena Vosnaki of Perfume Shrine.

A whole line

Eternity for Men arrived in 1989, and other feminine versions came to complete the line, from Eternity Moment to Eternity Eau Fresh. The original eau de parfum is still sold, under license by Coty, in 30, 50 and 100 ml bottles.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

For Elena Vosnaki of Perfume Shrine, Eternity is a soapy rose peppered with carnation, the emblem of a very American cleanliness; Luca Turin, who sees in it a “loud rose,” judges it a copy of a model that did not deserve one.

Read what critics say

What the community says

LongevityAll day
Fleeting2 votesAll day
SillageOverpowering
Intimate1 voteOverpowering

Season

Winter100 %
1 vote

Occasion

Work100 %
1 vote

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The advertising

Christy Turlington, by Bruce Weber

Christy Turlington, aged 19, embodied the 1988 launch through Bruce Weber’s lens; she returned in 2014 with her husband, Ed Burns.

For the 1988 launch, Calvin Klein entrusted Eternity to Christy Turlington, then aged 19, photographed by Bruce Weber. The images, tame and focused on the couple and the family by the sea, contrasted with the Obsession campaigns.

Christy Turlington Burns returned to Eternity in 2014, this time with her husband, the director Ed Burns, for their first advertisement together. The couple came back in 2016 and in 2020, in a film by Matt Lambert that also accompanied new versions.