Cranberry

Cranberry: the little berry from Montreal that sweetens fruity fragrances. Although cranberry is becoming well known in France, it is especially famous across the Atlantic. Indeed, cranberry is native to Canada, and this small red berry that grows in marshes is a staple of the famous Anglo-Saxon Thanksgiving.

Used to flavor sweet beverages as well as home fragrances, cranberry has crossed the ocean to occupy an important place in the French red fruit perfume market.

The origins of cranberry, this delicious red fruit

First of all, it should be recalled that cranberry should not be confused with the bilberry, the European variety of these small berries. Cranberry is typically North American, red, and only grows in marshy soil, which is not necessarily the case for the bilberry, which is also three times smaller than the cranberry.

In France, cranberry has only been known for a few years, but for Anglo-Saxons it is an essential part of their traditional Thanksgiving and of their sweet beverages.

Cranberry is native to North America, where it grew wild for centuries in the cold marshes of Canada and Quebec. Settlers arriving from Europe to discover the New World found the fruit riches of their newly conquered lands. The traditional Thanksgiving stems from the invitation that Europeans extended to Native Americans in the 17th century to celebrate the end of the autumn harvest in November. This fine invitation later came to be marked by the name Thanksgiving, along with its traditional turkey and cranberry sauce.

The love story between cranberry and fruity fragrances

Cranberry has a delicious, very sweet red fruit scent. Highly popular in the United States, as with all Anglo-Saxons, cranberry is now among the favorite fruity olfactory notes of perfumers seeking red fruit while offering something new. The cranberry note thus appears mainly in the floral-fruity olfactory families and is very often among the top notes that open fragrances. It is nevertheless reproduced, like many fruity notes, through synthetic molecules.

In 2009, three lovely summer fragrances were released at the same time, each featuring the cranberry note: Very Irrésistible SUMMER SORBET, Parisienne and Ange ou démon LE SECRET. For Very Irrésistible, the cranberry note pairs with blueberry and icy notes to open the fragrance toward an intense, sweet freshness that later takes on floral and woody notes. For Parisienne, Yves Saint-Laurent uses cranberry blended with vinyl and blackberry accords, which bring a touch of fantasy to an otherwise floral and musky composition. Finally, for Ange ou démon, cranberry combined with citrus and green tea propels sweet, refined scents that remain very fresh.

Afterward, the cranberry note continued to be exhaled in floral bottles such as Dior Addict Eau Délice, but also moved toward oriental fragrances such as the lovely Black XS Los Angeles for her. While cranberry opens up toward new trends, it remains very rare in men's fragrances. Nevertheless, one may still mention the fine aromatic men's fragrance Very Irrésistible Fresh Attitude for Men SUMMER SORBET by Givenchy, which used cranberry in the opening of its icy-fruity fragrance.