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Le Male: The first men's fragrance from the house Jean Paul Gaultier Jean-Paul Gaultier has never hesitated to create offbeat and highly original haute couture collections, according to his whims and upcoming trends.

Launch year
1995
Gender
Men
Olfactory family
Oriental
Secondary family
Fougère
Concentration
Eau de Toilette
Le Male

Where to buy

By launching into perfumery with Classique, released in 1995, then with Le Mâle two years later, Jean-Paul Gaultier quickly demonstrated that his fragrances would be as flamboyant and sophisticated as his couture. Le Mâle in particular managed to revolutionize the rather classic world of men's fragrances until then…

Le Mâle, or the first surges of freedom from Jean-Paul Gaultier and Francis Kurkdjian

Being a man is a value. It must be shared by every human being, regardless of sex, attributed to Jean-Paul Gaultier.

The designer of men's skirts and of masculine-feminine styles, and vice versa, could not compose a “classic” men's fragrance—that would have been far too reductive of his vision of things, and above all of his vision of the sexes. Thus, while Classique was very feminine, Le Mâle would instead play with the ambivalence between classic, even retro, fougère virility and floral modernities that were far more sophisticated and, at the time, still much more reserved for women's perfumery.

To compose Le Mâle, Jean-Paul Gaultier turned to a very young talent at the time, Francis Kurkdjian. He, only 25 years old at the time and freshly graduated, would create his very first fragrance from a single brief: salty skin… a man coming out of the water…! The wager was immense, but Le Mâle would be Francis Kurkdjian's first great success, and as we will see later, far from his last. Jean-Paul Gaultier's fragrance would also influence one of the perfumer's major professional choices, as he would eventually have to “leave” the house to be free to compose very different fragrances.

The Le Male fragrance for men by Jean Paul Gaultier

A classic fougère punctuated by powerful sensuality, Le Mâle shakes up men's fragrances.

Le Mâle sets out to reproduce the scents of the barbershops of old while exuding an absolute modernity of extreme sophistication. Thus Francis Kurkdjian used for Le Mâle the classic components of fougère fragrances, both in the top notes and in the heart notes. The aromatic scents of lavender, mugwort, and tart bergamot come together with a powerful and unprecedented mint to give Le Mâle a classic and reassuring freshness.

As for the depths of Le Mâle, far removed from classic men's fragrance criteria, they offer surprising modernities. Woody restlessness echoes the warmth of cardamom, but above all vanilla brings Le Mâle a surprising gourmand sensuality, especially thanks to its pairing with the highly animalic coumarin note.

Le Mâle fully succeeded in its wager between the exaltation of a classic style that was no longer being offered and ultimate innovations where lavender becomes fiery, entirely contrary to its usual use. Le Mâle quickly rose to the top of men's fragrance sales, and today, still declined into multiple flankers, the fragrance has lost none of its splendor, and its creator has become one of the greatest perfumers in the world.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

Olfastory’s review

The couturier Jean-Paul Gaultier is an atypical figure who shines as much through his couture creations as through his fragrances or his playfulness. Indeed, many nickname him the enfant terrible of fashion. Jean-Paul Gaultier loves to surprise, and this shows in each of his works. In perfumery, his fragrances are often so original that they manage to cross the decades without ever going out of style. Among the most famous demonstrations of his know-how, Le Mâle is a true star of men's perfumery. So what accounts for such success? Here is our review regarding this legend of men's perfumery.

Read the review

What the community says

LongevityModerate
Fleeting1 voteAll day
SillageModerate
Intimate1 voteOverpowering

Season

Summer100 %
1 vote

Occasion

Day50 %
1 vote
Work50 %
1 vote

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The advertising

Known for stylistic choices that are always at odds with the usual codes, Jean-Paul Gaultier never misses an opportunity to make headlines… To that end, he meticulously tends to his image as well as that of his fragrances. Among the most famous of them: Le Mâle by Jean-Paul Gaultier, a true icon of men's fragrances. Featuring a torso-shaped bottle and possessing an atypical scent, this fragrance is also paired with advertisements that are always very polished. In these, the image of the sailor is always meticulously crafted. Prepare to come ashore after a wild night of love… The advertisement for Le Mâle by Jean-Paul Gaultier unfolds right after a torrid scene!

Several illustrious artists at work for Jean-Paul Gaultier

To perfect the image of his star fragrance, Jean-Paul Gaultier holds nothing back and does not hesitate to call on the greatest artists of his generation. Thus, to design and produce his television campaign, he brought in Jean-Baptiste Mondino. A French director, this great talent of the small screen has regularly orchestrated the production of music videos for the most illustrious stars, such as Alain Bashung, Vanessa Paradis, Madonna, David Bowie, and also Axel Bauer. At the same time, he is also very well known for his photography as well as for his collaborations with major luxury brands, notably the house of Dior.
Passionate about music, Jean-Baptiste Mondino also never skimps on the choice of tracks that accompany his videos. Indeed, for him, this is an essential element in the success of an advertisement. For Le Mâle by Jean-Paul Gaultier, everything hinges on the classic and melancholic piece “la Casta Diva”, taken from the opera Norma and composed by Vincenzo Bellini.

The sensual imagery of the fragrance Le Mâle by Jean-Paul Gaultier

Now that the introductions have been made, let us look in more detail at how the advertisement for Le Mâle by Jean-Paul Gaultier is made… In the early morning, as daylight enters an apartment, a man rises from a bed, leaving beside him a sleeping young woman. This man's athletic build is reminiscent of the Jean-Paul Gaultier bottle. Putting on his white trousers and his striped sailor shirt, the model in question quickly suggests to us that he is a sailor. Moreover, with this emblematic outfit, this advertisement immediately underscores his belonging to the great Jean-Paul Gaultier family. Leaving the sleeping beauty on her pillow, the sailor leaves the apartment after what appears to have been a wild night of love. The scene is as simple as it is poetic. Here, it is the cliché of the seductive sailor with a woman in every port. With its highly polished aesthetic, nothing more was needed… The magic works instantly and transports us into the world so emblematic of Le Mâle by Jean-Paul Gaultier.