Coach

Coach, a leather goods house founded in New York in 1941, launched a new signature fragrance in 2016, simply named Coach. It takes the name of a 2007 fragrance, created under an Estée Lauder license, but the formula and the bottle are entirely new.

Stuart Vevers’s New York

Creative director Stuart Vevers wanted a fragrance that reflects Coach’s free spirit, which he calls individual, authentic, and cool. The house presents it as inspired by the spontaneous energy of New York and by its style, at once chic and relaxed.

Juliette Karagueuzoglou explains that she wanted to capture the energy unique to New York, a downtown attitude both cool and luxurious, between spontaneity and great urban elegance. She signed the fragrance with Anne Flipo, a perfumer at IFF since 2004 according to Now Smell This.

A launch in two stages

The fragrance came out in September 2016 in the United States, at Sephora and Macy’s, after a launch set for August 29 in the United Kingdom. ThePerfumeGirl presents it as the first fragrance born of Coach’s partnership with Interparfums, and The Happy Sloths links it to the brand’s 75th anniversary.

In France, the fragrance arrived in early 2017, exclusively at Nocibé, which still sells it in 30, 50, and 90 ml. There the house holds to a New York story: a sparkling raspberry, a creamy Turkish rose, and a musky, sensual finish.