Pour Homme

Lacoste pour Homme was born in 2002 from new aspirations for streamlined and chic compositions. Beyond the fragrance itself, the bottle and the communication also evolved and modernized toward a playful boldness, a new man in a sense...

Lacoste pour Homme dresses even naked men!

2000 was, for the fashion house Lacoste and its sportswear, a year of change. The new artistic director Christophe Lemaire wanted to breathe new life into the famous green crocodile brand by reconciling sport with a minimalist and preppy wardrobe. Quite logically, the fragrances launched from then on would be created around these same influences.
The very first fragrance released under this new spirit was Lacoste pour Homme in 2002. It can be said that the fragrant composition by Claude Dir is, to say the least, unconventional, just like the advertising campaign that accompanied it... The man of Lacoste pour Homme no longer even needs clothing to prove it!

Indeed, the advertising spot for Lacoste pour Homme presents the public with a completely naked man moving with ease and humor against a chic black and white backdrop. It is hard to say that this advertisement did not make people talk!

Clearly, Lacoste pour Homme is aimed at modern, appealing, elegant men, while also embracing humor and self-deprecation...

Elegant and original, Lacoste pour Homme stands out!

With Lacoste pour Homme, the house wanted to offer an image that was more chic and less sporty than in the past. Thus the bottle of Lacoste pour Homme loses the square shoulders of its predecessor Lacoste Original in favor of a slender, elongated glass silhouette. The ribbed steel cap nonetheless recalls the ribbing of the cotton polo shirt that made the brand's success, while giving it a modern touch through metal.

The top notes of Italian bergamot and pink grapefruit provide tonic brightness and combine with very fruity notes of plum and apple to bring a touch of gourmand character. The heart turns warm and preciously spicy with cinnamon, juniper, and cardamom. Delicately peppery pink pepper spices up the heart while lending it warmth and smoothness. The exotic and intense woody depths of oud wood, sandalwood, and cedarwood are wrapped in white musks and vanilla to propel their sensual waves.

Lacoste pour Homme is a fragrance that is both very streamlined and rather sophisticated. While the fine aromatic woody character is dressed in graceful notes of warm woods and spices, it also likes to immerse itself in a few sweet gourmand touches that make it an original and ultra-modern fragrance. This desire for sophistication within Lacoste's sporty spirit would continue a year later with the release of Lacoste pour Femme, which similarly signs a chic and understated fragrant composition.