Just like fashion, perfumery is a sector that follows trends and seasons. So, with the arrival of fine weather, it suddenly becomes charged with charm and magic. It is embellished with floral scents and calls out to love.
A new springtime olfactory variation of the iconic Eau de Parfum La Vie est Belle: fresher and brighter.
The First La Vie est Belle Collector Edition
La Vie est Belle celebrates the most precious and delicate flowers in an exceptional limited edition. Conceived as a floral composition, this Bouquet de Printemps pairs the iconic flower of La Vie est Belle, Iris Pallida, the flower of happiness, with notes of Jasmine, the flower of femininity, and a Lily of the Valley absolute accord, a symbol of renewal.
This luminous bouquet encapsulates all the lightness of spring!
In spring 2017, Lancôme invites you to discover a more springlike and luminous version of its iconic fragrance: La Vie est Belle Bouquet de Printemps.
A new eau de parfum in a limited collector edition, dressed in a new bottle and topped with a delicate pink flower. Conceived as a floral composition, this Bouquet de Printemps pairs iris, the flower of Happiness, with notes of jasmine, the flower of femininity, and a lily of the valley absolute accord, a symbol of renewal.
This luminous bouquet encapsulates all the lightness of spring!
A fruity floriental
Top notes: bergamot essence, Williams pear aroma, pink pepper essence.
Heart notes: lily of the valley accord, sambac jasmine absolute, rose absolute, orange blossom absolute.
Base notes: calisson accord, iris concrete, patchouli.
La Vie est Belle Bouquet de Printemps, the new luminous Eau de Parfum, fresh and radiant, to be worn as an ode to fine days...
La Vie Est Belle Bouquet de Printemps, Lancôme's new floral smile
Perfume is not merely a scent, it is also and above all a conviction. Thus, as if to share its very positive vision of the world, Lancôme created, in 2012, a fragrance that is now a cult classic: La Vie Est Belle. Women never tire of marveling at its sublime crystal smile. So, as if to fill them once again with joy, Lancôme decided to create a new variation of it. It is called La Vie Est Belle Bouquet de Printemps and appears more springlike and airy than ever.
When Lancôme decides to see life through rose-tinted glasses
Once again, La Vie Est Belle Bouquet de Printemps immerses us in an atmosphere filled with optimism. It must be said that this has been the leitmotif of this creation since its very first launch. La Vie Est Belle is a perfume that encourages seeing the bright side of life and that conveys a genuine breath of happiness. It is moreover embodied on screen by an actress world-renowned for her smile: the talented Julia Roberts. She never stops lighting up our television screens and advertising billboards with her sun-kissed, radiant aura. Far from the dictates of fashion, she here encourages fulfillment and freedom. This is precisely the image found in La Vie Est Belle Bouquet de Printemps. It should also be noted that the collection's iconic smile is also found on its bottle. It appears at its base. In fact, this bottle is even a tribute to Lancôme's heritage. Its design dates back to 1949 and had until now never found its perfect match. The name of this bottle is none other than “Le sourire de cristal” (the crystal smile), quite a symbol! For the launch of La Vie Est Belle Bouquet de Printemps, it retains its original shape, created by Georges Delhomme and Armand Petitjean. The whole features generous, gently curved forms, an absolute evocation of femininity. However, its former pearl-gray organza ribbon, once tied around its neck, has now given way to a pink fabric flower. The whole becomes all the more feminine.
The sun-kissed, floral freshness of La Vie Est Belle Bouquet de Printemps
In terms of scent, the new La Vie Est Belle Bouquet de Printemps is far from the first revisiting of this already cult perfume. Of course, it is not diametrically opposed to its predecessors. It simply proves more floral and fresh than before. The natural opulence of sambac jasmine has here been enhanced by a pairing of citrus. La Vie Est Belle Bouquet de Printemps notably contains orange absolute as well as bergamot essence. This opening lends powerful dynamism to this fragrance. Likewise, fruit comes to enrich this opening with a more gourmand aspect. The whole is akin to morning dew on a beautiful spring day. It would seem that Lancôme simply wanted to bring a breath of summer air ahead of time…