Bella Vita

Guess signed a license with Inter Parfums in 2018, and Bella Vita became the major women’s launch of the partnership. Planned for 2020, its release was postponed by a year, like most of the group’s new products that year; the fragrance reached stores in the first quarter of 2021.

Two perfumers from the fragrance house Drom, Christine Hassan and Valérie Garnuch-Mentzel, signed the formula. They say they created it as a tribute to women who love themselves and believe in the power of their femininity, for the woman who takes her life into her own hands and writes her own story.

The origins of Guess

The house presents Bella Vita as an elegant, luxurious fruity floral, intended for the glamorous “GUESS Girl.” The fragrance looks back to the brand’s origins, between Southern California and the Mediterranean, and is meant to give confidence to the woman who wears it.

Its success made it a pillar of Guess: Inter Parfums counts it among the franchises built for the brand from 2018 onward and announced new versions as early as 2022. Bella Vita Rosa and Bella Vita Paradiso extend the line; Christine Hassan signed the latter.