Kouros
Kouros, come test its power of attraction. It was in July 1961 that Yves Saint-Laurent, together with Pierre Bergé, decided to create his own haute couture house. Yves Saint-Laurent reinvented the modern woman by drawing inspiration from the classics of the men's wardrobe.
- Brand
- Yves Saint Laurent
- Launch year
- 1981
- Perfumer
- Gender
- Unisex
- Olfactory family
- Fougère
- Secondary family
- Aromatic
- Concentration
- Eau de Toilette

Where to buy
His first fragrance, Rive Gauche, in 1971, stood out and set the seal on the new style of Parisian women of the 1970s. In 1981, Yves Saint-Laurent decided to “take care of” men's fragrances and signed a new olfactory revolution with Kouros. An undisputed global success, Kouros is beautiful and strong, it is the fragrance of living Gods.
The forces of ancient Greece
The least one can say is that Kouros is a conquering, daring fragrance. A kouros is a statue of a young man, depicted nude. These sculptures date back to ancient Greece. After sand and wood, the kouros is carved in stone, and its image is associated with that of a strong man, a Greek god. It was during a trip to Greece that Yves Saint-Laurent became passionate about these Kouros statues. A proud bearing, a direct gaze, a perfect musculature… This is what Yves Saint-Laurent wished to convey olfactively. Kouros is meant to be the symbol of masculine strength and power. Greek mythology turns this composition into a living, fascinating myth and grants the Kouros man strength, energy and virility.
Kouros' ultra-masculine notes
It was the perfumer Pierre Bourdon who was chosen to compose this very masculine fragrance. He decided to place Kouros in the chypre / leathery category. The opening of Kouros is highly invigorating with notes of bergamot and citron zest, which brings dynamism from the very start. These are paired with aromatic notes such as lavender and laurel. The heart contrasts floral notes such as jasmine and carnation with spicy notes such as coriander and cinnamon. The base, meanwhile, becomes warm, charismatic and thoroughly magnetic, thanks to the pairing of Haitian vetiver, sandalwood, Virginia cedar, patchouli, and above all leathery notes. As for the bottle, it is understated, stripped of any embellishment. Its white color recalls the marble hue of the statues. The bright silver notes contrast with the immaculate white to add a final touch of elegance. Yves Saint-Laurent's apollo therefore naturally seduces through its charisma and power of attraction—do you want to test it?
Kouros, or the embodiment of the fragrance of living gods. Introduced in the early 1980s, Kouros revolutionized the world of men's perfumery. Inspired by statues of Greek men, Kouros has everything going for it: power, virility and strength. Kouros is the perfect olfactory representation of the irresistible man, self-assured, perhaps a touch macho… Daring, this fragrance exalts man, the real one!
Olfactory pyramid
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