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Kouros, come test its power of attraction. It was in July 1961 that Yves Saint-Laurent, together with Pierre Bergé, decided to create his own haute couture house. Yves Saint-Laurent reinvented the modern woman by drawing inspiration from the classics of the men's wardrobe.

Launch year
1981
Gender
Unisex
Olfactory family
Fougère
Secondary family
Aromatic
Concentration
Eau de Toilette
Kouros

Where to buy

His first fragrance, Rive Gauche, in 1971, stood out and set the seal on the new style of Parisian women of the 1970s. In 1981, Yves Saint-Laurent decided to “take care of” men's fragrances and signed a new olfactory revolution with Kouros. An undisputed global success, Kouros is beautiful and strong, it is the fragrance of living Gods.

The forces of ancient Greece

The least one can say is that Kouros is a conquering, daring fragrance. A kouros is a statue of a young man, depicted nude. These sculptures date back to ancient Greece. After sand and wood, the kouros is carved in stone, and its image is associated with that of a strong man, a Greek god. It was during a trip to Greece that Yves Saint-Laurent became passionate about these Kouros statues. A proud bearing, a direct gaze, a perfect musculature… This is what Yves Saint-Laurent wished to convey olfactively. Kouros is meant to be the symbol of masculine strength and power. Greek mythology turns this composition into a living, fascinating myth and grants the Kouros man strength, energy and virility.

Kouros' ultra-masculine notes

It was the perfumer Pierre Bourdon who was chosen to compose this very masculine fragrance. He decided to place Kouros in the chypre / leathery category. The opening of Kouros is highly invigorating with notes of bergamot and citron zest, which brings dynamism from the very start. These are paired with aromatic notes such as lavender and laurel. The heart contrasts floral notes such as jasmine and carnation with spicy notes such as coriander and cinnamon. The base, meanwhile, becomes warm, charismatic and thoroughly magnetic, thanks to the pairing of Haitian vetiver, sandalwood, Virginia cedar, patchouli, and above all leathery notes. As for the bottle, it is understated, stripped of any embellishment. Its white color recalls the marble hue of the statues. The bright silver notes contrast with the immaculate white to add a final touch of elegance. Yves Saint-Laurent's apollo therefore naturally seduces through its charisma and power of attraction—do you want to test it?

Kouros, or the embodiment of the fragrance of living gods. Introduced in the early 1980s, Kouros revolutionized the world of men's perfumery. Inspired by statues of Greek men, Kouros has everything going for it: power, virility and strength. Kouros is the perfect olfactory representation of the irresistible man, self-assured, perhaps a touch macho… Daring, this fragrance exalts man, the real one!

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

Olfastory’s review

Perfume is an indulgence that has evolved considerably over the last century. Moreover, in the past, men wore almost none of it. Now, it is through fragrance that they enhance their charm and natural sensuality. Perfume is crafted to reveal the best in them. This is precisely why it often draws inspiration from admired and idolized heroes. Such is the case with the Kouros essence by Yves Saint-Laurent, which is described as a fragrance for a living God. Thus, this fragrance draws on the athletic aesthetic of the human body and highlights all the sensuality of the person wearing it. Since 1981, it has depicted the portrait of a conquering and triumphant man. Here is our review of this cult essence by Yves Saint-Laurent.

Read the review

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