pour Homme
Paco Rabanne pour Homme, the fragrance for every man. Audacious, extravagant, non-conformist, Paco Rabanne is recognized in the fashion world for ideas that differ from those of other designers.
- Brand
- Paco Rabanne
- Launch year
- 1973
- Perfumer
- Jean Martel
- Gender
- Men
- Olfactory family
- Fougère
- Secondary family
- Aromatic
- Concentration
- Eau de Toilette

Where to buy
It was in 1965 that Paco Rabanne, then Francisco Rabaneda y Cuervo, drew attention with his collection of a line of accessories. The following year, Paco Rabanne presented a collection of a dozen dresses made using heterogeneous materials. In 1969, the house entered perfumery with Calandre, an aldehydic floral that met with little success at the time. It was Paco Rabanne pour Homme in 1973 that set the house on the path to triumph.
Paco Rabanne, 100% masculine
Here, the man is of absolute virility. Tall, broad-shouldered, with a dark yet endearing gaze, a confident stride… This is the Paco Rabanne man, who moves through every era with ease. This man is at once young and mature, at once from here and from elsewhere. Paco Rabanne pour Homme is a timeless fragrance that has won over the heart of every generation of men. Paco Rabanne pour Homme is a concentrate of masculinity, of virility. Charismatic and audacious, the Paco Rabanne man draws attention through his natural charm. If Paco Rabanne pour Homme reflects the modern man, in 1973 it appeared as a true olfactory revolution.
Paco Rabanne pour Homme, the first fougère-aromatic fragrance
Composed by the nose Jean Martel, Paco Rabanne pour Homme was a small olfactory revolution for its time. Before it, men's fashion favored fresh, lemony scents. Paco Rabanne pour Homme is the first men's fragrance built around an aromatic fougère. Paco Rabanne pour Homme opens on an aromatic bouquet with rosemary, clary sage, laurel and lavender. All of this is paired with the freshness of bergamot. The heart of Paco Rabanne pour Homme carries geranium and clove. The base is audacious and ultra sensual thanks to the pairing of oakmoss and white musks, harmoniously blended with a honeyed tobacco accord. As for the bottle, it too is ultra virile, taking the shape of a whiskey flask. Simple and virile, the bottle echoes the 100% virile essence of Paco Rabanne pour Homme.
The release of Paco Rabanne pour Homme initiated a new olfactory family, that of aromatic fougères. This fragrance remains, to this day, one of men's favorite fragrances. Paco Rabanne pour Homme has stood the test of time without aging a bit. Its essence is breathtakingly bold, just like its whiskey-flask-shaped bottle. For a first men's fragrance, it is a wonderful success.
Olfactory pyramid
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The advertising
Models of Latin type
Osmoz describes a campaign built on male models of Latin type, aged thirty to forty, with a dark gaze.
The fragrance's campaign is described by Osmoz: male models aged thirty to forty, of Latin type, with a dark and deep gaze, paired with an advertising invitation to make it unforgettable.