Magnetism

Escada's collections are unusual, as the brand likes to pair color with patterns or embroidery. Pink, a color dear to the designer, is featured in all its variations. The brand's first perfume dates back to 1990, Escada Margaretha. In 2003, Escada presented Magnetism, a chypre-floral fragrance ready to bewitch all those who come near it...

The power of women

With Magnetism, Escada wanted to pay tribute to all the women who inspire its haute couture creations. The Escada woman is, above all, vibrant, overflowing with vitality. With Magnetism, the woman is captivating, sophisticated but natural, simple but complex; Magnetism reveals a subtle woman with all her contrasting facets, and unfolds a more than generous sensuality. No one can resist the Escada woman once she offers her radiant smile. It should be noted that the Escada fragrance is also a tribute to its creators, Margaretha and Wolfgang Ley. The couple were captivated by love, they were never apart, and they were drawn to each other like magnets. This is why Magnetism is a fragrance of seduction and union.

Magnetism, gourmand and sensual

The sensuality of Magnetism comes through its gourmand facets. Magnetism opens with the sweet and fruity notes of pineapple, melon, lychee and blackcurrant. The heart is magnetically floral with freesia, magnolia, jasmine and rose. Iris and heliotrope, also present, contribute to the composition's romanticism. The base becomes more sensual, creamier, thanks to benzoin, sandalwood and amber. Caramel and coconut combine their gourmand character to provide a final sweet touch. As for the bottle, it is in complete harmony with the composition. It resembles curved, faceted crystal. Its color, which oscillates between red and violet, reveals passion, energy and magnetism.

Magnetism was launched in 2003. Highly sensual, the composition also aims to be elegant, attractive and above all magnetic. It reveals a woman at the height of her seduction and invites us to discover the power of all women. Magnetism was also designed to pay tribute to the brand's founding couple, Margaretha and Wolfgang Ley. They were drawn to each other as if a particular magnet existed between them. The couple were deeply in love, and Magnetism is meant to be the olfactory interpretation of this wonderful love.