DIOR Dolce Vita

Dolce Vita was born precisely of that wood, like an elixir of purity and youthfulness offered to brighten faces and worlds. If a smile had a scent, if happiness had a scent, it would probably be Italian, it would be Dolce Vita...

Dolce Vita, a scent of Italy breathed by Gianfranco Ferré

After breathing an enigmatic and mysterious, not to say devastating, atmosphere into perfumery for years with Poison, the house of Dior set itself the challenge of creating new stories. Dune in 1991 told of purity, sand and the seaside. Dolce Vita would tell of the Italy dreamed of in the 1960s, the sun, the elegance of its women, joie de vivre, the joy of loving... The Italy of Gianfranco Ferré, in short, the new artistic director of Dior.

So what better than to choose a distinctly Italian setting to shoot an advertisement clearly referencing the Fellini years? The requisite black and white offers a sensual and luminous film in which the woman reveals her beauty through the sun-drenched facets of the magnificent Dolce Vita bottle. For simplicity is the rule in Dior's communication. Of course a story is being told, but why should it necessarily be complex to seduce?
The scent of happiness, Dolce Vita evokes the carefree spirit and joie de vivre of drives in a convertible along the Italian Riviera, says Dior. So let us live the moment and smile!

If happiness had a woody scent, it would be called Dolce Vita

Dolce Vita is an innovative fragrance on more than one count. First, its joyful and colorful world with a retro bent, which evokes a dreamed-of life for everyone, at a time when retro was still far from being fashionable in 1995. And then, of course, one should not forget the originality of its bottle with sun-like facets, which, like a work of art signed by the master hand of Serge Mansau, floods everything with light and a touch of golden elegance in the image of Dior (a golden image, moreover, later used in abundance for J'adore). Dolce Vita is finally one of the first feminine woody juices after Féminité du Bois by Shiseido, two fragrances from the same creator, Pierre Bourdon.

So let oneself be carried away by the top notes of lily and magnolia, which open the loveliest of paths into this joyful Dolce Vita. Then citrus notes mingle with fruity peach notes and spices to give a glimpse of the heart. Spicy notes of cinnamon and clove, paired with the sugariness of plum, make their appearance to offer a lovely, deep heart of rosewood, powerfully green while remaining delicate and feminine. Finally, sandalwood and cedar offer their noble strength, blending all the better with the gourmand facets against a lovely, fragrant vanilla.

Through Dolce Vita, the spirit of Dior is represented in all its splendor. Joyful, noble, powerful and smiling, the fragrance offers absolute modernity while giving off classic fragrant facets of undiminished elegance. The magic of Dior lies in its ability to blend past and present with absolute dexterity, merging delightfully into the future. The recipe for a fragrance's longevity? Perhaps—in any case, the recipe for happiness...