Live Irrésistible Blossom Crush
The Givenchy Live Irresistible Blossom Crush Eau de Toilette made its appearance in 2015 as a floral and spicy juice. Its scent combines the bursting brightness of fruits with the glow of spices, the sweetness of flowers, and the sensuality of musk and amber.
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Then, in 2016, Live Irresistible transformed into a fresher Eau de Toilette, built on an apple-pear granita brightened with citrus. In 2017, it then became a more gourmand than ever Eau de Parfum Délicieuse, combining madeleine, vanilla, cherry and caramel. Today, with the latest Live Irresistible Blossom Crush, spontaneity and freedom take center stage. The new Givenchy woman is more sparkling than ever and wraps herself in a floral bouquet full of surprise.
The spontaneity of the Givenchy Blossom Crush woman
Since its launch in 2015, Live Irresistible has embodied the image of a sparkling young Parisian woman, irresistibly charming and amused by everything. Live Irresistible Blossom Crush thus follows in this tradition and gives us the portrait of a charming and playful woman, turning everyday life into a genuine playground. Live Irresistible Blossom Crush is much more than a perfume. It symbolizes a true philosophy of life and boldly sings the praises of joy in its purest form. From then on, it is easily imagined worn by a woman with a dazzling smile, a lively look and a sparkling eye. The message could not be clearer: Live Irresistible Blossom Crush invites you to enjoy every moment and overflows with energy.
Live Irresistible Blossom Crush, an unpredictable fragrance full of surprises
In terms of aesthetics, Live Irresistible Blossom Crush comes in a bottle quite similar to its predecessors. Its silhouette has remained the same and it is still a slender glass sculpture, decorated with numerous small pyramids running across its surface. Its structured glass gives rise to a multitude of reflections in its soft pink juice. With it, everything is modernity and glamour. On the olfactory side, Live Irresistible Blossom Crush is both authentic and surprising. At first, it offers a fairly standard facet of feminine perfumery. It is a huge floral bouquet dominated by an abundance of fresh rose and peony petals. In other words, Live Irresistible Blossom Crush is a particularly delicate fragrance. However, an unexpected touch of cocoa beans appears at its heart. This surprising ingredient brings a more bitter sweetness here, a true pleasure to indulge in without restraint!
Lou de Laâge as the face of Live Irresistible Blossom Crush
Finally, with Live Irresistible Blossom Crush, it should also be noted that Givenchy has secured the services of a brand new ambassador. The house called on the actress Lou de Laâge and takes pleasure in collaborating with this rising star of French cinema. According to Romain Spitzer, president of Givenchy Parfums, Lou de Laâge is a very talented young actress. Her spontaneous and authentic personality goes hand in hand with natural grace and charm. Lou radiates a genuine intensity that, combined with her delicacy, perfectly matches the Irresistible line.
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The advertising
Givenchy signs a sparkling ad for its Live Irresistible Blossom Crush perfume
Since its first creation in 2015, no one seems able to resist the wild charm of Live Irresistible. It has been making women happy for three years now and carries its sweet, sparkling scent around the world. A true concentrate of joie de vivre, it releases a very optimistic image wherever it goes. As if to spark ever more pleasure, the Givenchy house also reinvents it year after year. For 2018, the newcomer to the collection is called Live Irresistible Blossom Crush and the new advertising images for this fragrance have just been unveiled. So, how about joining us at the funfair?
Lou de Laâge, new face of Givenchy
First of all, let us highlight the biggest surprise of this latest advertising campaign: its ambassador. Indeed, Givenchy announced at the end of 2017 that the Live Irresistible collection was getting a brand new face. It is thus the French actress Lou de Laâge who has the weighty task of succeeding American actresses Liv Tyler and Amanda Seyfried, former ambassadors of the line. It must be acknowledged that her temperament perfectly matches the image of this new fragrance, something that Romain Spitzer, president of Givenchy Parfums, does not hesitate to point out: Lou is a very talented young actress. Her spontaneous and authentic personality goes hand in hand with natural grace and charm. Lou radiates a genuine intensity that, combined with her delicacy, perfectly matches the Irresistible line. We are delighted to collaborate with her.
Givenchy at the heart of the funfair in its advertisement
This time, the action still takes place in Paris but more specifically in the heart of the 12th arrondissement, at the most famous Parisian funfair: the Foire du Trône. The advertising spot for Live Irresistible Blossom Crush does not exceed 30 seconds and is set to the song Let It Happen by Tame Impala. Surrounded by a group of friends, Lou de Laâge takes us on a nighttime outing filled with colorful neon lights. All the hallmarks of the funfair are present: the Ferris wheel, the mirror mazes, the cotton candy that recalls the gourmand character of this fragrance, … The party is in full swing and finally ends in the early morning, in the heart of the Tuileries garden.
The floral gourmand character of Live Irresistible Blossom Crush
If Givenchy chose to take us to the heart of a funfair, it is not without reason. It is a universal memory synonymous with joy and shared happiness. And it is precisely this spontaneity and this breath of freedom found in this fragrance. Live Irresistible Blossom Crush is both feminine while possessing an irresistible gourmand quality. It opens with a delicate rose and peony accord but is quickly enriched with an unexpected ingredient: cocoa bean. This raw material tints the fragrance with a sweet and bitter tonality. It creates a genuine infatuation and stirs up many emotions within us.