Rose Passion

Rose Passion is an Eau de Parfum by Jimmy Choo released in 2023. The house attributes its composition to Nathalie Lorson: the editorial launch page names her specifically and attributes to her a statement linking the fragrance to the optimism claimed by the Jimmy Choo woman. The olfactory classification varies depending on the source: the descriptions circulated by retailers announce a sun-kissed amber floral, whereas Fragrantica sticks to a floral classification, which is the one retained here.

The brand's description opens the formula on coconut water and frangipani flower, materials consistent with the French Riviera inspiration claimed by the official text. Next come orchid and jasmine, which establish the floral share of the composition, followed by sandalwood and a vanilla described as exotic, to which the launch page explicitly attributes the sillage. It is worth noting that the rose in the name does not correspond to any raw material in the pyramid released by the brand: the word refers to the register and color of the fragrance rather than to a note.

The distribution of materials across the tiers is not identical from one source to another. Jimmy Choo's website places coconut water and frangipani in the opening, followed by orchid and jasmine. The Fragrantica entry, of secondary standing and not confirmed by the brand on this point, moves frangipani and jasmine to the top notes and assigns coconut milk and orchid to the heart. The pyramid shown on this page follows this second reading.

The bottle is presented by the brand as a fuchsia pink volume with a gradient finish, bearing the signature JC emblem; the official catalog offers it in 40, 60 and 100 ml. This wording is repeated verbatim by several retailers, which confirms that it originates from the brand's text. A British retailer offers a more concrete description — a bright pink ornamented sphere, topped with a square black cap — and sees it as a reinterpretation of the house's earlier bottles, a reading that is its own alone.

The launch campaign, covered by the fashion press in June 2023, features model Malika el Maslouhi in front of the lens of photographer Carlijn Jacobs, set against a poolside backdrop. Carlijn Jacobs had shot Jimmy Choo's Spring 2023 fashion campaign the same year, with Kendall Jenner, under the creative direction of Sandra Choi; the visual continuity between the two series was noted by the fashion press.