Idôle Now extends Lancôme’s Idôle line around a trio of materials the house calls augmented by science: a rose upcycled through its distillation water, a Malaysian orchid accord captured by headspace, and a Madagascan Bourbon vanilla infusion enriched with a biotech vanillin.
The Idôle bottle is dressed in a lacquer gradient evoking a fiery sunrise, its intensity growing from top to bottom.
Idôle Now uses the bottle of the Idôle line, designed by architect and industrial designer Chafik Gasmi and presented in 2019 as one of the slimmest in the world, fifteen millimeters thick. For this version, Lancôme lacquers it with a sunrise-colored gradient.
The house sees in it the light of a new dawn, an opportunity to come together and build a better future. The outer box is FSC Mix certified and bears an embossed new mantra that urges its owner to stay bold.