Hugo Superman
HUGO Superman: heroic freshness beneath the steel shield HUGO Superman is a collector piece that fuses the frosted breath of an aldehydic accord with a cascade of berries and citrus. As the fragrance unfolds, an icy mint pulses to the rhythm of a beating heart, while the patchouli base recalls the unshakable strength of the Man of Steel.
Where to buy
Specifications
Identity & formats
- Full name: SUPERMAN x HUGO Eau de Parfum Collector
- Olfactory family: Fruity • Aquatic • Woody
- Concentration: Eau de Parfum (≈ 18%)
- Launch: May 2025
- Sizes: 75 ml • 125 ml • 150 ml refill
Olfactory creation
Developed by the in-house Coty studio in collaboration with the Hugo Boss creative teams, the fragrance revisits the Hugo DNA — modern fruity notes and urban patchouli — while injecting a “kryptonian” freshness: icy aldehydes, sparkling mint and juicy berries.
A collector bottle: the iconic canteen flask brandishes the “S”
Visual design
Still inspired by the original military canteen, the 125 ml bottle is wrapped in a shimmering chrome lacquer. On the front face, the Superman shield stands out in electric red and blue. The strap cap, here anodized in matte blue, evokes the cape flowing behind the superhero.
Sustainable approach
• 30% recycled glass.
• 150 ml refill that screws into the base, cutting glass use by 60% per cycle.
• FSC cardboard box, water-based inks, no secondary plastic.
Reveal your inner hero
Creative concept
The campaign shows a nighttime graffiti artist tracing the iconic “S” on a warehouse wall; each movement throws off blue and silver sparks. In the end, the bottle appears as a source of light, ready to boost the confidence of the person wearing it.
Musical universe
Electro-orchestral soundtrack: breathless gasps, an amplified heartbeat, a symphonic crescendo evoking Superman's flight over Metropolis.
Detailed olfactory pyramid
Top notes: frosted aldehydes, citrus & berries
Crisp Frozen Aldehyde accord, orange and lemon zest, red berry cocktail for a striking opening.
Heart notes: icy mint & aromatic nuance
Spearmint essence, a touch of green mint leaf, herbaceous facet keeping the fresh momentum going.
Base notes: earthy-woody patchouli, dry woody accord
Refined Indonesian patchouli, modern dry woods, providing longevity and masculine sillage.
Frequently asked questions
Is the fragrance limited?
Yes: a collector series tied to the Superman x Hugo capsule, available while stocks last.
Unisex or masculine?
Classified masculine, but its icy fruits and sweet-woody base will appeal to anyone who enjoys modern fruity fougères.
Refillable?
The pump unscrews to accommodate a 150 ml refill sold separately, a simple gesture taking 30 seconds.
Moments to wear
SituationDoseEffect felt
Sporty wake-up
1 spray on collar
Energizing cold snap
Creative meeting
1 spray on wrists
Crisp freshness, alert mind
Gaming session
1 spray on chest
Green mint, stable patchouli
Urban evening
+1 on nape
Magnetic fruity-woody sillage
Verdict: kryptonian freshness in a bottle
HUGO Superman concentrates a rescue aldehyde-mint breath in a collectible shield-bottle. Refillable, bold, perfect for exuding confidence during daily or nighttime challenges.
Olfactory pyramid
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