The floral fragrance Bloom by Gucci Femininity has always been at the heart of the house of Gucci's concerns. This is expressed across three main business sectors, namely the creation of fashion items, accessories and perfumes.
As its name suggests, the house of Gucci is Italian in origin. And is it not said that Italian women are among the most beautiful women in the world, brilliantly combining fiery sensuality with refinement? It is therefore by drawing inspiration from their natural beauty that Gucci creates its perfumes. This is how Gucci Bloom came to be in 2017, already establishing itself as one of the most acclaimed fragrances of recent years, which has earned it several reinterpretations since. So what accounts for such success? Here is our review on the subject.
Olfastory’s review
Gucci Bloom, all of femininity in a generous bouquet
If Gucci Bloom enjoys such renown, it is above all because it captures the contemporary spirit of femininity, made of authenticity and diversity. The first creation signed by Gucci's new creative director, Alessandro Michele, it was highly anticipated. Judging by its popularity, it clearly did not disappoint. Crafted like a stroll through a lush garden, it blooms like a budding nature, releasing in its sillage an infinitely captivating breath. I wanted a very rich white floral perfume, explains Alessandro Michele, a bold perfume that transports one into an immense garden overflowing with flowers and plants, a bouquet of abundance. This wild garden, overflowing with colors, reflects the beauty of women in their diversity. There is a bit of everything in it. Gucci Bloom is the perfume of this garden. It carries one away to another place.
The unexpected ingredients contained in Gucci Bloom
Another element contributing to its renown is its surprising ingredients. Gucci Bloom blossoms within a floral register, a fairly common choice in feminine perfumery. However, it contains lesser-known raw materials, such as Rangoon creeper, a flower discovered in southern India, unfolding a floral and powdery breath. Alongside it are several other flowers, such as jasmine and rose. As if coming straight from the Far East, this fragrance is built on raw materials of exceptional quality. It took no more than that to captivate us from the first breath to the last.
The aesthetics of Gucci Bloom, a distillation of femininity
Just like the fragrance it holds, the bottle of Gucci Bloom radiates a timeless beauty. Entirely devoted to women, it aims to be as retro as it is contemporary, as tender as it is poetic. Streamlined, it benefits from rigorous lines while still conveying extreme softness. Its lacquer finish resembles porcelain, a material dear to the creator Alessandro Michele. Finally, for added refinement, the Herbarium toile de Jouy motif, depicting cherry blossom leaves and flowers, adorns both the inside and outside of its box. With Gucci Bloom, refinement occupies every space. On screen, this fragrance is embodied by the actress Dakota Johnson, model and actress Hari Nef, and artist Petra Collins. With such a trio, it becomes all the more difficult to resist!