The floral fragrance Bloom by Gucci Femininity has always been at the heart of the house of Gucci's concerns. This is expressed across three main business sectors, namely the creation of fashion items, accessories and perfumes.
Gucci Bloom is a perfume that was born in 2017 but to which no one could assign an age. It speaks to femininity in all its diversity and conveys an impression of refinement, charisma and softness all at once. Intriguing in its scent, it contains unexpected ingredients such as Rangoon creeper, a flower discovered in southern India. In terms of the bottle, however, it is much more streamlined and free of embellishment. However, this makes it no less interesting. Let us break down together the different elements of its bottle.
The imposing stature of the Gucci Bloom bottle
While Gucci Bloom is an infinitely delicate and feminine perfume, it rests in a bottle with an imposing shape. With it, rigor dominates softness. Its glass is heavy, its edges are sharp and clean-cut, its stature is imposing. If Gucci Bloom did not have a pale pink color, its shape could perfectly suit a masculine perfume. Its base is stable and firmly grounded. Its shoulders are broad, so much so that one could almost say its silhouette is virile. Through it, the house of Gucci reflects the portrait of a strong, independent and untamable woman. After all, is that not the hallmark of Italian women?
All the delicacy of the Gucci Bloom bottle
And yet, as we suggested a moment ago, a certain softness still emanates from Gucci Bloom. Indeed, it has a very delicate and feminine pale pink color. This gives it the appearance of porcelain. This choice of material is not incidental. It is a material dear to the creator of this bottle, Alessandro Michele, Gucci's creative director. On its front face, Gucci Bloom bears an embossed Belgian label, accompanied by a black trim. This lends the whole a very couture spirit. Finally, to further soften the overall look, this bottle is topped with a small cylindrical cap, whose roundness echoes a certain tenderness.
The highly refined and timeless packaging of Gucci Bloom
All that remains now is to present the cardboard packaging in which Gucci Bloom is contained. Indeed, it includes a small distinctive feature. It is entirely covered with the Herbarium toile de Jouy motif, depicting cherry blossom leaves and flowers, present both inside and outside the box. This gives the whole a completely irresistible retro touch. To echo the label on the Gucci Bloom bottle, the whole is adorned with a few black trims. The name Gucci Bloom, meanwhile, is inscribed at its center. Gucci Bloom comes in three different sizes. It is available in spray bottles of 30, 50 or 100 ml.