Profumo Di Fiori makes its appearance in the Gucci Bloom collection. When it appeared in 2017, Gucci Bloom was particularly anticipated. Indeed, it was the very first feminine fragrance to be born from the imagination of Alessandro Michele. Since then, its success has continued unabated, so much so that it has already been reinvented twice.
Gucci Bloom was created in 2017, at a time when it was particularly anticipated by fans of the Gucci house. Indeed, it was the very first feminine fragrance to be born from the imagination of Alessandro Michele. It thus offered us a complete vision of femininity, whose beauty was revealed in immense diversity. More specifically, it was an infinitely floral juice, designed as a bouquet of abundance. In 2020, Gucci decided to reinvent its feminine fragrance and turn it into Gucci Bloom Profumo Di Fiori. Here again, flowers flood the atmosphere, while becoming even more magical and luminous. So, how does Gucci manage to reinvent its fragrance? Here is our review of this feminine perfume.
Olfastory’s review
A sun-kissed bottle of great beauty
Let us start with the element that catches the eye first: the bottle of Gucci Bloom Profumo Di Fiori. While it retains the shape of its predecessors, it offers a new element, and not a minor one: an explosive sun-yellow color! This covers the entire bottle and immediately sets the scene. Gucci Bloom Profumo Di Fiori is a luminous perfume, whose color evokes the vitality of youth and the dynamism of a visionary spirit. That said, no one could really pin an age on this bottle. Its rectangular shape is entirely timeless and Gucci Bloom Profumo Di Fiori even has a slightly retro touch. Here, its cardboard box features Gucci's famous Herbarium toile de Jouy pattern, depicting flowers, leaves and cherry branches. Undeniably, Gucci Bloom Profumo Di Fiori is a perfume that speaks to all women in their greatest diversity.
The infinitely floral breath of Gucci Bloom Profumo Di Fiori
To create this perfume, the house of Gucci called upon one of the greatest perfumers of our time: Alberto Morillas. Here, he had the difficult task of recreating the dreamlike spirit of a wonderful garden. Everything begins with a scent of jasmine sambac, the true guiding thread of the fragrance. Indeed, its opulence is also present in the heart notes, accompanied by a natural and feminine tuberose and a more exotic, sun-kissed ylang-ylang. Gradually, Gucci Bloom Profumo Di Fiori is enriched with a woody sweetness of sandalwood. Its wood is as if steeped in sunlight, accompanied by iris butter, benzoin and musk. The result is a feminine, luminous and sensual perfume.
Gucci's surreal advertisement
Finally, with its advertisement, it seems that the house of Gucci decided to make a big impact. Its campaign features four faces of the campaign, namely director and actress Anjelica Huston, singer-songwriter Florence Welch, actress and model Jodie Turner Smith, as well as designer Susie Cave. They are immersed in a floral and dreamlike setting. Here, the line between dream and reality is very blurred. The magic works instantly and Gucci Bloom Profumo Di Fiori immediately draws us into its wonderful world. In every respect, it is a true invitation to let go.