Profumo Di Fiori makes its appearance in the Gucci Bloom collection. When it appeared in 2017, Gucci Bloom was particularly anticipated. Indeed, it was the very first feminine fragrance to be born from the imagination of Alessandro Michele. Since then, its success has continued unabated, so much so that it has already been reinvented twice.
In 2017, Alessandro Michele created his first feminine perfume for Gucci. I wanted a very rich white flower perfume, he said, a bold perfume that transports you to an immense garden overflowing with flowers and plants, a bouquet of abundance. This wild garden, overflowing with colors, reflects the beauty of women in their diversity. You find everything there. Gucci Bloom is the perfume of this garden. It transports you elsewhere. In 2020, the story repeats itself in a more sun-kissed and luminous version of this fragrance: Gucci Bloom Profumo Di Fiori. Created by perfumer Alberto Morillas, this juice reveals itself in a new sun-yellow bottle. So, let us look in more detail at the different elements of its bottle.
The bottle of Gucci Bloom Profumo Di Fiori: a clean, minimalist shape
Gucci Bloom Profumo Di Fiori comes in a bottle that is both simple and clean, yet nonetheless plays on a few contrasts. Its base forms a thick glass cube, with a rectangular silhouette that stretches slightly upward. Featuring clean lines and sharp edges, the bottle of Gucci Bloom Profumo Di Fiori asserts its elegance and refinement through the sheer weight of its glass. Its silhouette is meant to be entirely timeless, speaking to every generation of women. Note here that the cubic shape refers to everything created by man, as opposed to the natural. Here, it is a matter of rigor. Yet Gucci Bloom Profumo Di Fiori is topped with a small cylindrical cap. Contrasts attract one another and become one. The harmony, however, is absolutely perfect.
The new yellow lacquer of Gucci Bloom Profumo Di Fiori
In terms of color, Gucci Bloom Profumo Di Fiori radically departs from its predecessors. Once beige, it takes on a fully yellow lacquer for the very first time. Its honeyed color echoes the luminosity it holds, while also nodding to the vitality of sharp, young, creative spirits. Its perfectly smooth walls, meanwhile, resemble porcelain. This happens to be one of the materials most cherished by Alessandro Michele, the creator of this bottle. Only a grosgrain label covers its front face. Understated and also yellow, it forms a perfect continuity with the rest of this bottle, while displaying the name of this perfume with great restraint.
Gucci's Herbarium toile de Jouy pattern
This bottle comes in three different versions: 30, 50, or 100 ml. Each one is presented in a cardboard box that beautifully reflects all the elegance of the house of Gucci. Their box is also yellow, while being covered with Gucci's emblematic Herbarium toile de Jouy pattern. As a reminder, it depicts flowers, leaves and cherry branches. It is both timeless and retro, seeming to preserve all the refinement of a carefully preserved craftsmanship.