Zadig & Voltaire
Just Rock for Her
Zadig & Voltaire is a fairly recent brand in the world of fashion, and even more so in perfumery. Yet it already stands as an unmissable name of our contemporary era. Thus, each of its olfactory releases is a genuine event.
- Brand
- Zadig & Voltaire
- Launch year
- 2017
- Perfumers
- Gender
- Women
- Olfactory family
- Oriental
- Secondary family
- Floral
- Concentration
- Eau de Parfum
Where to buy
In 2017, Zadig & Voltaire decided to present a new fragrance, more rebellious and impertinent than ever. It is called Just Rock For Her and clearly carries the spirit of its predecessor, the unmissable This is Her.
The floral and oriental fragrance of Just Rock For Her
Just Rock For Her is a particularly seductive fragrance that does not lack character. As such, it fits perfectly with the image one has of the house of Zadig & Voltaire. Its opening brings together two famous flowers of feminine perfumery: jasmine and tuberose. Thus, Just Rock For Her appears as a concentrate of white flowers, both warm and opulent. Its opening does not seek discretion and lets escape a slightly honeyed and heady facet. Then vanilla enters the scene and releases a smooth, smoky flavor, with light woody and spicy inflections. Moreover, Just Rock For Her asserts its character through an assemblage of woods. These enhance its sillage and bring it greater depth. The formula of Just Rock For Her is the work of two perfumers well known to the house of Zadig & Voltaire. Indeed, this fragrance is signed by Sidonie Lancesseur and Michel Almairac, two creators who had already composed This is Her. Together, they sought to create a fairly short formula in which every ingredient has its place. The idea here is not to add superfluous details. The result is all the more striking.
The raw and contemporary bottle by Zadig & Voltaire
Just Rock For Her is presented in a bottle strongly resembling that of the previous This is Her. In reality, only the color of its lettering has changed. Once black, the letters are now adorned with a lovely gold hue, particularly chic. The whole forms a thick block of glass, very contemporary. Both understated and refined, it nonetheless has an unexpected aspect. While all its faces are perfectly smooth and clean, its right side displays a grainy texture, as if cut straight from rock. The whole is quite surprising and underscores here the extravagant side of Zadig & Voltaire. Finally, in an ultimate paradox, the whole is delivered in an entirely opaque white lacquer. So why so much purity for a rock 'n' roll fragrance? In reality, it is simply a nod to the formula of Just Rock For Her and notably to its assemblage of two white flowers.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
Share your impressions
Create an account to keep your votes and find your notebook.
The advertising
They are called Just Rock and form a couple of new and impertinent fragrances. Just Rock is a duo of bold and impertinent fragrances, fitting perfectly with the image of the Zadig & Voltaire brand. On the feminine side, it is a jasmine and floral fragrance, combining white patchouli, vanilla and incense. On the masculine side, however, it is a more ambery juice. Both share the trait of going straight to the essential, delivering a fragrance with strong character. Now, the Just Rock fragrances by Zadig & Voltaire also come with an advertisement. Focus on the sensual images of this new set of fragrances.
Joséphine Le Tutour and Sam Lammar in collaboration with Zadig & Voltaire
Decidedly, the Zadig & Voltaire brand seems to swear only by Sam Lammar and Joséphine Le Tutour. Both are once again the faces of the campaign for the Just Rock fragrances. Yet this collaboration is far from a first, and this already iconic couple already represented the previous fragrances This is Him and This is Her. Joséphine Le Tutour is barely 23 years old and was born in Camors, France. She was discovered in 2011, during the Elite casting tour. She soon won the France final of the Elite Model Look before taking part in the international final in Shanghai, ranking in the top 10. Today, Joséphine Le Tutour is one of the most sought-after models in the world. Sam Lammar, for his part, became known during an evening at the Royale Fashion Academy, in Belgium. This skateboarding and film enthusiast displays a nonchalant and impertinent look that suits Zadig & Voltaire perfectly.
The advertisement for Just Rock
In the advertisement for the Just Rock fragrances, both take off their tops and pose in front of a photographer's lens. In reality, this video clip shows the behind-the-scenes of the shoot for the print advertisement of the new Just Rock. Joséphine Le Tutour and Sam Lammar play with their charm in front of the photographer's lens. They moved through poses and mischievous looks before revealing the final result: superb black-and-white posters that would serve as the communication campaign for Just Rock. The whole was created in collaboration with the Parisian communication agency L.O.V.E, widely specialized in creating advertising for major luxury brands. The video clip, for its part, was entirely directed by Emmanuel Giraud, a major name in television adored by high-end brands. Finally, note that the whole unfolds to the track You Belong by The Avener. Laura Gibson's voice is absolutely mesmerizing and is not unfamiliar. In fact, this musical excerpt had already been used for the previous Zadig & Voltaire advertisement for its fragrances This is Her and This is Him.