World Eau de Toilette

The television spot that accompanies it, featuring Margaret Qualley, actress and former ballerina, in a thoroughly unrestrained choreography orchestrated by director Spike Jonze, is not unrelated to this success. Today, Kenzo has chosen to write a new chapter in the history of this fragrance and to deliver a new portrait of this worldly, free and extravagant woman. Focus on Kenzo World Eau de Toilette.

The Kenzo World phenomenon

Kenzo World appeared to seal the beginning of a new chapter: that of Carol Lim and Humberto Leon, the two new artistic directors at the helm of Kenzo's creations. Their ambition was to transform and rejuvenate Kenzo's image. If the idea was to make it a little less proper, the wager paid off brilliantly. These two artists at heart are behind this large-scale project. Kenzo World plunges into the heart of a society dinner. Then, a young woman, Margaret Qualley, decides to step away from the crowd and slip out to enter a thoroughly wild and unexpected trance. From then on, Kenzo World quickly became the fragrance of a free woman, unafraid to express all her emotions, even the most deeply buried ones. Her grimaces, her spontaneous movements and her unconventional behavior quickly turned her into an icon. As if to ride this budding yet already resounding success, Kenzo decided to write a new chapter of this feminine emancipation: Kenzo World Eau de Toilette.

The new Kenzo World Eau de Toilette

Kenzo World Eau de Toilette is a fragrance every bit as dynamic as its predecessor. It accentuates its floral and fruity explosion, taking a fresher and even more dynamic turn. It is ideally designed for all women seeking an invigorating and sparkling fragrance, joyful and luminous. Yet its freshness carries incredible longevity. Kenzo World Eau de Toilette is a fragrance as sparkling as it is feminine. Its floral and powdery breath rises on a poetic and juicy pairing of peony and pear. Then almond blossom enriches its heart with sweetness. Its base, meanwhile, accentuates its powdery facet and natural elegance. On the aesthetic side, Kenzo World Eau de Toilette reclaims the iconic eye-shaped bottle designed by Patrick Li. While its silhouette remains the same, its new pink hue is not unwelcome. Only the charm that accompanies it remains in the same rose gold tone. Kenzo World Eau de Toilette clearly draws inspiration from an Egyptian eye with deeply symbolic significance. It is the fragrance of a woman with a fresh outlook, an innovative mind open to the world.