In 2021, the house Gucci gave birth to a new fragrance collection, named Floral Fantasy. This is how the perfume Flora Gorgeous Gardenia appeared. Its trademark? The ability to transport us into a joyful universe and into a colorful garden in a matter of seconds! As if to blow a breeze of joie de vivre into everyday life, Gucci decided to repeat the experience in 2022: this time, its feminine fragrance is named Flora Gorgeous Jasmine.
The house Gucci has always been deeply drawn to flowers. As proof, in 2012, the house gave birth to a fragrance collection named Flora Garden. In 2021, the brand also repeated the experience, creating a feminine perfume named Flora Gorgeous Gardenia. In 2022, the story repeats itself once more. Gardenia is replaced by jasmine, delivering a generous bouquet of white flowers. Flora Gorgeous Jasmine seduces just as much through its scent as through its splendid bottle, with its atypical and timeless universe.
Flora Gorgeous Jasmine, an oblong bottle to which no era could be assigned
Gucci's Flora Gorgeous Jasmine is revealed in an elongated bottle, crafted from lacquered, opaque glass. It displays a sculptural shape, while softened by a few rounded curves. Refined and ergonomic, this vessel has everything to seduce. What's more, its cylindrical cap is crafted from a bright golden metal. This immediately gives it a touch of refinement and light.
The turquoise hue of Flora Gorgeous Jasmine
Gucci's Flora Gorgeous Jasmine sets itself apart from its predecessor through its new color. Indeed, the previous Flora Gorgeous Gardenia was pink. Now, Gucci opts for a turquoise lacquer. The stone bearing this color is a symbol of protection against negative energies. It embodies hope and is a stone of harmony and eloquence. This colorful hue therefore fits perfectly with the spirit of this fragrance. Indeed, Flora Gorgeous Jasmine is a very positive juice, one that invites seeing the world as more beautiful. Its bottle is therefore also a concentration of optimism.
The return of Gucci's inseparable floral motif
Gucci's Flora Gorgeous Jasmine also shines through its elegant label, enhanced with a black trim and bearing Gucci's iconic floral motif. Indeed, this design is quite simply inseparable from the house's history. It was first created in 1966, by the artist Vittorio Accornero. More recently, it was modernized by Gucci's artistic director, Alessandro Michele. Timeless, it stands as an echo of a universal and elegant femininity. What's more, it matches perfectly with the multicolored flower garden of the Floral Fantasy collection.
Flora Gorgeous Jasmine is revealed in a sustainable bottle
Finally, note that the glass case of Gucci's Flora Gorgeous Jasmine reaffirms the brand's commitments to environmental protection. Indeed, it is a sustainable bottle, made with recycled glass and coated with a water-based lacquer. Its outer packaging, meanwhile, is made from FSC-certified paper, meaning it is manufactured in a socially and environmentally responsible way.
Flora Gorgeous Jasmine only comes in a single spray size, at 100 ml. What's more, although its style is infinitely appealing, it does not particularly evoke the same universe as the advertising campaign for this essence. Indeed, as a reminder, the advertisement for Gucci's Flora Gorgeous Jasmine draws more from pop culture and the kawaii universe typical of Japan, two elements that are not particularly found in its design. No matter, the magic works nonetheless and Flora Gorgeous Jasmine carries us away in its floral whirlwind!