Fahrenheit by Christian Dior. Originally, the word perfume comes from the Latin per fumum, which literally means through smoke. In this sense, it was a means of communicating with the gods from earth via scents. Perfume thus embodies on its own all the elements of our planet, whether earth, water, or air.
The house of Dior had already marked its strong desire for change by launching the fabulous but controversial Poison. A few years later, in 1988, the venerable house of couture and perfumery would offer men, with Fahrenheit, a fragrance as original and innovative as Poison had been for women. The artistic and olfactory universe of Fahrenheit is unprecedented, complete, and above all truly unprecedented.
Fahrenheit, the wild bet of perfumer Jean-Louis Sieuzac and the house of Dior
After having dared to release the delightfully transgressive but so divine Poison, Dior's perfume director, Maurice Roger, did not hesitate to offer men the fine and original Fahrenheit, composed with masterful skill by Jean-Louis Sieuzac. Yet the tests of Fahrenheit among men were not necessarily conclusive... But no matter! The great Dior boss deemed these trials contrary to creative freedom, which above all had to be bold. He liked to repeat with humor: Less testing, more testicles! A wild bet that quickly proved profitable, both for Poison and for Fahrenheit...
However, despite the boldness of this magnificent Fahrenheit, Maurice Roger knew he had turned to one of the masters of unsettling, innovative fragrance creation. Indeed, before Fahrenheit, Jean-Louis Sieuzac had already created Opium by Yves Saint-Laurent, Bel-Ami by Hermès, and Grey Flannel as well. Fahrenheit was therefore not his first fragrance in total break from the classics.
In any case, Fahrenheit offers the sillage of a new man who plays with nature to sow fire and ice, coolness and burning, through historic accords that will absolutely not go unnoticed.
The fragrance is designed to offer a new vision of virility, evoking a seductive and charming man, in love with wide open spaces. Le Parisien on Fahrenheit by Dior.
Dior Fahrenheit, or the fabulous woody violet accord
Although Jean-Louis Sieuzac had already explored the subject of violet in the magnificent Grey Flannel by rendering it green, this time he persists and signs his mark in Fahrenheit with his molecular find (methyl octyl carbonate), making it ever more floral yet also darker. A legendary accord that left an indelible mark on the history of perfumery, and men's perfumery at that.
A signature recognizable above all others: the iconic pairing of wood and violet leaves with green and woody accents is now part of perfumery's historic accords. The Fragrance Foundation on Fahrenheit by Dior.
Beyond this delicate violet with its thousand and one surprises, Fahrenheit does not hesitate to plunge us into a bath of lemon and lavender freshness... Then to offer men, at the heart, a lovely bouquet of flowers made of delicate hawthorn but also, of course, violets. Yet the woody-leathery effect from the depths throws us into full sensual fire, as if to better surprise us, between styrax, vetiver, and patchouli.
Dior's new adventurer opens, with Fahrenheit, an enchanted fragrant parenthesis that will not end anytime soon. Indeed, a few years later, Dior Homme would also extend men's cravings for flowers...