Skip to content
Christian Dior

Dior Addict Purple Glow

Purple Glow is one of the three Dior Addict eaux de parfum announced in December 2025 for 2026. Francis Kurkdjian crystallizes Tuscan iris under a veil of icing sugar, lifted by a candied raspberry and wrapped in a creamy base of vanilla and musk. Willow Smith embodies it in a campaign photographed by Drew Vickers and filmed by the duo TORSO.

Brand
Christian Dior
Launch year
2026
Perfumer
Gender
Women
Olfactory family
Floral
Secondary families
Fruity Gourmand
Concentration
Eau de Parfum
EAN
3348901786409 (30 ml) · 3348901786393 (50 ml) · 3348901786416 (100 ml)

Published · Updated

Share
Dior Addict Purple Glow

Where to buy

Links to our partner shops.

On December 22, 2025, Dior announced a collection of three Dior Addict eaux de parfum, Rosy Glow, Peachy Glow and Purple Glow, on sale from January 2026. Each pairs a fruit with one of the house’s flowers; Purple Glow unites raspberry and iris.

Francis Kurkdjian

The trio is signed by Francis Kurkdjian, Dior’s perfume creation director. He says he set out to reveal, for each, the unexpected fruity facets of a Dior flower; for Purple Glow, Tuscan iris meets a tangy raspberry.

Dior describes Purple Glow as magnetic and intense: the sensation of a flower dusted with icing sugar, an iris with seemingly crystallized petals, whose sparkles blend with the vibrant nuances of a juicy raspberry.

Fragrance and makeup

The collection opens a new chapter for Dior Addict, in which the three fragrances converse with the Lip Glow Oil, reinvented at the same time by Peter Philips. Purple Glow pairs with shade 104 Black Cherry, with its sugar-glazed finish.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

Share your impressions

Your impressions, in one tap. No account needed.

Longevity
Sillage
Season
Occasion
Resembles

Create an account to keep your votes and find your notebook.

The advertising

Willow Smith, for Purple Glow

Photographed by Drew Vickers and filmed by the duo TORSO, Willow Smith embodies Purple Glow in the 2026 Dior Addict campaign.

For its new Dior Addict fragrances, Dior chose three faces of the house in December 2025: Jisoo, Anya Taylor-Joy and Willow Smith. The singer Willow Smith wears Purple Glow; Jisoo, Rosy Glow; Anya Taylor-Joy, Peachy Glow.

Drew Vickers signs the images and the directing duo TORSO the film. Fragrance and makeup converse there: each eau de parfum answers a shade of the Lip Glow Oil created by Peter Philips.

From the same line

More perfumes from Christian Dior

All Christian Dior perfumes

Also composed by Francis Kurkdjian

All creations by Francis Kurkdjian

Similar perfumes

Similar notes and family, from other houses.