
Purple Glow is one of the three Dior Addict eaux de parfum announced in December 2025 for 2026. Francis Kurkdjian crystallizes Tuscan iris under a veil of icing sugar, lifted by a candied raspberry and wrapped in a creamy base of vanilla and musk. Willow Smith embodies it in a campaign photographed by Drew Vickers and filmed by the duo TORSO.
Dior does not divide Purple Glow into tiers. The house names a candied raspberry accord, a Tuscan iris butter and a vanilla whipped cream accord, and describes a creamy base of vanilla and musk.
Top
Raspberry opens the fragrance. The house calls it candied and tangy, in accents that lift the iris: it is the fruit Purple Glow pairs with its flower, as peach does for Peachy Glow’s jasmine and lychee for Rosy Glow’s rose.
Heart
Tuscan iris butter, drawn from the plant’s rhizome, carries the heart. Dior describes it as crystallized, its petals dusted with icing sugar, which gives Purple Glow its powdery, indulgent facet.
Base
A vanilla whipped cream accord, which the house describes as creamy and musky, envelops the iris. Here the notes are classified as follows: raspberry at the top, iris at the heart, whipped cream, vanilla and musk at the base.
What the label declares
The house’s list is the shortest of the trio. After alcohol, fragrance and water, it names vanillin, which echoes the vanilla base, a UV filter, avobenzone, and rose ketones.
Benzaldehyde, which smells of bitter almond, also appears, with two colorants, red and violet, that tint the juice. The list has nine entries, against thirteen for Rosy Glow and fourteen for Peachy Glow.
Similar perfumes
Similar notes and family, from other houses.
- Heavy CreamPhlur
- The Manoeuvres of the BaronessPenhaligon's
- Candy LoveEscada
- Miami ShakeJuliette Has A Gun
- Fame Gummies Peachy GirlPaco Rabanne
- Pink DessertLogos Fragrances
- This is Her! Vibes of FreedomZadig & Voltaire
- CloudAriana Grande
From the same line
More perfumes from Christian Dior
Also composed by Francis Kurkdjian
- World Eau de ToiletteKenzo
- Rose ExtaseNina Ricci
- For Her Eau de ToiletteNarciso Rodriguez
- L'Extase Caresse de RosesNina Ricci