Purple Glow is one of the three Dior Addict eaux de parfum announced in December 2025 for 2026. Francis Kurkdjian crystallizes Tuscan iris under a veil of icing sugar, lifted by a candied raspberry and wrapped in a creamy base of vanilla and musk. Willow Smith embodies it in a campaign photographed by Drew Vickers and filmed by the duo TORSO.
A vivid mauve bottle, the fruity syrup shade of the Dior Addict trilogy, adorned with the Dior Oblique logo in silver.
The three Dior Addict bottles each come in a fruity syrup shade. Purple Glow wears the trilogy’s vivid mauve, alongside the soft pink of Rosy Glow and the velvety peach of Peachy Glow, in translucent glass under a clear cap.
The press likens these bottles to oversized Dior Addict lipsticks. Each bears the Dior Oblique logo in silver; the house sells Purple Glow in 30, 50 and 100 ml.