Belle de Jour

They are showcased in an elegant setting. Photographs adorn the walls of the boutique, and the iconic bottles of this range are displayed there with refinement. It must be said that Dior's La Collection Privée is built on noble ingredients. It brings together clean, authentic formulas that are highly appreciated by lovers of fine things. Today, La Collection Privée is expanding, and this is how Belle de Jour came about.

La Collection Privée, a tribute to the finest raw materials

In order to create La Collection Privée, François Demachy, Dior's official perfumer, does not hesitate to travel the world. He sets out in search of the noblest and most prestigious ingredients. Thus, all the fragrances in La Collection Privée immerse us in unique places and offer genuine aromatic journeys. For François Demachy, this olfactory composition is built on rare raw materials, bold olfactory choices, a creation without limits. This collection reflects a freedom that only true luxury can allow. A fine recreation by the perfumer.

Belle de Jour, a fragrance synonymous with softness

Belle de Jour has joined La Collection Privée and clearly plays the card of comfort and tenderness. While this juice is intended for both men and women, it must be acknowledged that it is particularly romantic, and that it brings together several ingredients synonymous with softness. Free of anything superfluous, it goes straight to the essential. Belle de Jour wraps us in a creamy, reassuring cocoon. It opens with the velvety breath of a peach. It is then enriched with a rose that is more elegant and feminine. Finally, Belle de Jour ends with a woodier, more mysterious sillage.