Christian Dior
Dior Addict Rosy Glow
Rosy Glow is one of the three Dior Addict eaux de parfum announced in December 2025 for 2026. Francis Kurkdjian reinvents the house rose: an essence of Damask rose with bursts of lychee, wrapped in a creamy accord with the caramelized notes of dulce de leche. Jisoo embodies it in a campaign photographed by Drew Vickers.
- Brand
- Christian Dior
- Launch year
- 2026
- Perfumer
- Gender
- Women
- Olfactory family
- Floral
- Concentration
- Eau de Parfum
- EAN
- 3348901786348 (30 ml) · 3348901786331 (50 ml) · 3348901786355 (100 ml)
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On December 22, 2025, Dior announced three Dior Addict fragrances for 2026: Rosy Glow, Peachy Glow and Purple Glow. Each reinvents one of the house’s emblematic flowers, rose, jasmine or iris, and Rosy Glow is devoted to the rose.
Francis Kurkdjian
All three were created by Francis Kurkdjian, Dior’s perfume creation director. He says that for each one he set out to reveal the unprecedented fruity facets of a Dior flower; for Rosy Glow, the rose is wrapped in lychee pulp.
Kurkdjian says he wanted a luminous sensuality, in the image of a dynamic young generation, and claims a certain idea of simplicity, in the best sense of the word. He gives the three fragrances a truly gourmand dimension, tinged with irreverence.
A new Dior Addict era
The collection opens a new chapter for Dior Addict. The three eaux de parfum are in dialogue with the Lip Glow Oil, which Peter Philips, creative and image director of Dior Makeup, reinvented at the same time with cherry oil.
Dior aims the collection at a carefree youth in search of spontaneous olfactory pleasure, which the house calls the “Love Generation.” Rosy Glow carries the rose in shades of pink, delicate as a fruit and soft as a petal.
Olfactory pyramid
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The advertising
Jisoo, for Rosy Glow
Photographed by Drew Vickers and filmed by the duo TORSO, Jisoo embodies Rosy Glow in the 2026 Dior Addict campaign.
On December 22, 2025, Dior announced that three faces of its makeup, Jisoo, Anya Taylor-Joy and Willow Smith, would embody the new Dior Addict fragrances. Jisoo, singer with the South Korean group Blackpink, carries Rosy Glow; Anya Taylor-Joy, Peachy Glow; Willow Smith, Purple Glow.
The images are by Drew Vickers and the film by the directing duo TORSO. The campaign brings fragrance and makeup together: each eau de parfum answers a shade of Peter Philips’s Lip Glow Oil, which Dior presents as in dialogue with its fragrances.
From the same line
More perfumes from Christian Dior
Also composed by Francis Kurkdjian
- Le Parfum Eau de ParfumElie Saab
- Le Parfum Rose CoutureElie Saab
- Oud Satin MoodMaison Francis Kurkdjian
- World IntenseKenzo
- For Her Eau de ToiletteNarciso Rodriguez
- Le Parfum IntenseElie Saab
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