Miami Shake

Juliette Has A Gun launched Miami Shake in 2025. Romano Ricci, who founded the house in 2006 and is the great-grandson of Nina Ricci, presents it as the collection’s first truly gourmand fragrance, opening on a wild strawberry, untamed like Juliette herself.

A pastel villa in Miami

The perfume took shape along with its character. While composing it, Romano Ricci says he saw a woman appear, playing hide-and-seek in an oversized Miami villa, amid pastel colors, a blue pool and a retro mood. The house describes her as free, eccentric, the queen of exuberance.

In the Juliette Has A Gun story, this red-haired heroine with big bows rollerblades through her pink villa and eats dessert all day long. Her favorite treat, whipped cream with wild strawberries, gives her a scent that the house wants to be edible.

Today’s message

The house ranks Miami Shake among its creamy gourmands and describes it as a scented treat, an invitation to give in to pleasure without restraint. It quotes Oscar Wilde, for whom the best way to resist temptation is to yield to it, and the spirit of a Miami where excess becomes an art.