Burberry
Hero Parfum Intense
Burberry released Hero Parfum Intense for sale on March 1, 2025, a new addition to a men's line launched in 2021. Aurélien Guichard kept the trio of cedar oils that anchors the line, opened it on a black pepper, and closed it on a deep leather, unprecedented in the Hero family. Adam Driver remains the face of the campaign.
Where to buy
Hero was born in 2021 at Burberry, built around a simple image: a man, a horse, a trio of cedar oils as signature. Hero Parfum Intense pushes that density up a notch, released for sale on March 1, 2025 by Coty, which holds the license for Burberry fragrances.
Aurélien Guichard, perfumer at Takasago, composed it as he did the previous installments. He says he wanted a new intensity, synonymous with a natural sensual force, and textured base notes that contrast with the vivacity of the first impression.
The difference from the rest of the line lies in the base. The Eau de Parfum of Hero rested on incense and benzoin, backed by cedar and pine. The Intense substitutes a deep leather, which Burberry presents as the element that amplifies the strength of the fragrance.
The house sells it in 50 and 100 ml, manufactured in Spain, with a 200 ml refill available for the large bottle only. The launch went through global travel retail before reaching Burberry stores and the brand's website.
Olfactory pyramid
Share your impressions
Create an account to keep your votes and find your notebook.
The advertising
Adam Driver, the quest continues
Burberry brings back Adam Driver for the Intense: the campaign shows him continuing his quest for freedom, in a bolder version of the character.
The campaign brings back Adam Driver, the face of the line since its debut. Burberry shows him pursuing the same quest for freedom, with a bolder facet of the character, in a staging that remains that of a modern man.
Aurélien Guichard places this installment on a path toward courage, confidence and inner strength, where the fragrance stands as a reflection of self-discovery.