Hero Parfum

Hero Parfum forms the third chapter of Burberry's Hero line, opened by an eau de toilette and extended by an eau de parfum. The house describes it as intense and powerful, and places it within a masculine collection built around a trio of cedar oils.

Aurélien Guichard, the perfumer behind the line, says he chose cedar as a symbol of strength and incorruptibility. For this version, he wanted to make this wood sensual and recounts having dreamed of a forest by the sea, whose sun-warmed woods reflect in the ocean.

The perfumer sees in the Hero man a modern masculinity, between strength and sensitivity; the brand has it embodied in its campaigns by actor Adam Driver.

A bottle inspired by a horse's hoof

The angular glass bottle bears the Burberry logo; like the others in the line, it abstractly evokes a horse's hoof. It comes in 50, 100 or 150 ml and can be refilled in its 100 ml format, the refill being sold separately.