Allure Homme Sport Cologne

By simply offering a new flanker to this refined elegance, this time in the form of a powerful and energizing Cologne, the aptly named Allure Homme Sport Cologne! All the more so when, 12 years after its release, Chanel has the genius to make this Allure Cologne talked about again thanks to a new campaign led by advertisements as aesthetically pleasing for their faces of the campaign as for their striking images...

Chanel and the myth of the elegant sportsman of Allure Homme Sport Cologne

When Allure Homme Sport was released in 2004, Chanel's approach was to tell the powerful story of a handsome and gentle sailor alone at sea, filmed in an aesthetic and stripped-down style through beautiful framing and striking black and white.

So naturally when Chanel wanted to create a new advertising campaign for the release of two new sizes of Allure Homme Sport Cologne 12 years after the first size, the winning formula was obvious. There were now 3 sizes of Allure Homme Sport Cologne, so there would be three handsome athletes to showcase their feats in real advertising films.

Thus the 2016 faces of the campaign for Allure Homme Sport Cologne are diver Hugo Parisi, holder of 138 gold medals, skateboarder Adam Crigler, founder of the famous New York school, and actor Luke Grimes, a passionate equestrian. Filmed through the attentive and meticulous eye of Jacob Sutton, the three tall and handsome athletes perform breathtaking feats for Chanel and the Allure Homme Sport range that continue to inspire dreams in men and propel women into their beautiful, wild freedom!

Allure Homme Sport Cologne, a breath of energy!

Of course, the now legendary square-shouldered glass bottle remains for this Allure Homme Sport Cologne, along with its handsome magnetized metallic cap adorned with its black ring, very reminiscent of F1. However, for Allure Homme Sport Cologne, the glass becomes transparent to better convey the pure and clear spirit of this fresh tonic, as Chanel describes it.

Far more than just another sporty fragrance, Allure Homme Sport Cologne offers a fresh and powerful fragrance while remaining elegant and refined, in the image of the Chanel man. It comes as no surprise, then, that the top notes are strikingly tangy and fresh, with mandarin, bergamot, lemon, and grapefruit. They are enlivened with vigor by spicy and aromatic heart notes of lovage and elemi. Finally, the base notes, underscored by the resinous power of cedarwood, stand out through the enveloping elegance of white musks, now very prominent in men's perfumery.

A sensation does not need to be violent to be strong, Chanel reminds us about this beautiful and dynamic fragrance, Allure Homme Sport Cologne. And clearly, far from being a mere variation on its predecessors, Allure Homme Sport Cologne appeals through its fresh scents as much as through its spicy or woody power to athletes who like to remain elegant.