Beau de Jour

Far removed from current trends, Tom Ford likes to appear where least expected and above all tries to please himself and let his creativity speak freely. Still fully rooted in the register of the unexpected, he presents a brand new fragrance drawn directly from the Private Blend collection. His latest creation is called Beau de Jour and is aimed at every contemporary gentleman, somewhat of a dandy while retaining a nonconformist spirit.

Beau de Jour, the fragrance of a paradoxical man

With Tom Ford, nothing is ever really simple, and his perfumery constantly reveals disconcerting flavors. Thus, Beau de Jour is not a masculine fragrance like any other. It is a composition filled with countless contrasts. Beau de Jour is intended for a man who is classic yet innovative, bold yet elegant, lively yet composed. Beau de Jour is aimed, however, at all those who do everything in their power to reveal the best of themselves. Are you one of those people who overlook no detail? Do you always want to appear at your best in the eyes of others? This fragrance is made for you! Crafted from noble raw materials, it leaves nothing to chance and highlights the very best of artisanal perfumers’ know-how. Like all the juices from the Private Blend collection, Beau de Jour leads us to the doors of French haute perfumery. Private Blend is my fragrance laboratory, the creator states; it is where I can create original fragrances, unique and freed from the usual conventions of perfumery. Private Blend was designed with true fragrance enthusiasts in mind. Beau de Jour will delight sophisticated and curious men. Somewhat enigmatic and provocative, it never loses its splendor and refinement.

Beau de Jour, a highly contrasted fougère

Beau de Jour by Tom Ford is a fragrance that belongs to the fougère family. In that sense, it seems at first quite classic. Yet make no mistake, there is nothing ordinary about it! Beau de Jour by Tom Ford opens with lively and spirited top notes. Lavender blends with lavandin, for a particularly explosive result. From there, Beau de Jour invites you to push your limits and brings more dynamism to your daily life. Its heart, meanwhile, blends the freshness of mint with the warmth of oakmoss, basil, rosemary, and geranium. The result is an explosion of highly nuanced sensations. Patchouli finally lends structure to the whole and gives it a more earthy scent. Lastly, for even more sensuality, amber closes this composition and makes it more syrupy.